It’s no secret that a brand’s online presence is becoming increasingly important in today’s business world. According to Google, 97 percent of consumers use the web to search for local businesses. Based on that number, it is clear that if you don’t have a strong online presence, you are really shooting yourself in the foot. Although you may think that your online presence is as good as it’s ever going to be, the truth of the matter is that there are always ways to improve it. Below are three easy, and effective ways that you may not have considered, but do a great job in improving your brand’s online presence.
Provide Valuable Information About Your Business On Your Website
This may sound obvious, but many people do a poor job providing valuable information on their websites. Speaking from a consumers perspective, when you visit a company’s website, you want the site to provide information that is not only useful and relevant, but you want to find this information fast as well. According to a study done by the Nielsen Norman Group, the average time a user will stay on a webpage is anywhere between 10 to 20 seconds. Because of this, it is extremely important to make sure that consumers not only find what they are looking for, but that they find it fast as well. A good way to ensure that your website has valuable and useful information that is easily found by consumers is to include your contact information, an address, and your best selling product or service on your homepage. Providing valuable information about your business on your website will definitely improve your brand’s online presence because it is giving the consumer exactly what they want. For example, when people shop for cars or homes, they will usually want to find guides on how to shop for these items. Making this information quickly accessible and easy to find will do wonders for your presence and establishing yourself as an authority in your industry.
Use Social Media to Promote Content
According to statista there were approximately 2.62 billion people who were on social media in 2018. In 2019, that number is projected to be 2.77 billion. Since 2010, the number of people on social media has increased every year, and by the year 2021, there are projected to be over 3 billion people who are on social media. Based off these numbers, it is easy to understand why being active on social media is important from a business perspective. Due to the fact that there are so many people on social media, it is wise to promote your brand on them. One of the ways in which you can do this is by using Facebook and Twitter ads. These tools, in particular, are useful because they allow you to promote your brand to a specific target audience who are in the market for what you are selling. Another positive of social media is that the majority of them are free to use. Social media is also a great way to easily and effectively engage in conversation with your customers. Building and maintaining a social media presence is one of the most important things that you can do to help improve your brand’s online presence.
Guest blogging is another thing that many people may not realize can have a huge impact on their brand’s online presence. The reason why this works is because of the way that Google operates. Google views websites and gives them a ranking based on their reputability. This ranking is called a domain authority. Domain authority is scored on a scale of 1 to 100. The higher a website’s domain authority, the more important it is in the eyes of Google. Therefore, if you post guest blogs on websites that are relevant to your business and have a high domain authority, not only will what you wrote be viewed by more people, but the reputability of your brand in the eyes of Google becomes stronger as well.
In summary, improving your brand’s online presence is a never-ending job that requires constant attention. Even if you think everything is perfect, chances are high that there is room for improvement. Following these steps discussed in the article are easy and effective ways in which you can quickly improve your brand’s online presence.