Email marketing and a successful eCommerce strategy go hand in hand. With the ROI from email continuing to increase year after year, it is the perfect complement to your eCommerce business in growing revenue and a customer base. With a marketing automation software, you can personalize and customize your email outreach to customers at every step of the way.
Additionally, marketing automation provides an easier and more efficient means of reaching out to potential customers on a greater number of channels, making sure to see your company through every stage of the eCommerce pipeline: lead generation to post-transaction and retention.
When introducing an email marketing program to your eCommerce business, you need to make sure you are following the best recommendations for success. Check out the infographic below to understand how your eCommerce business literally profits from email marketing automation.
From the good folks at Dot Mailer