- Amazon, Tips & Tricks

How to Build an Audience for Your Amazon Product

While it would be great to think that you can just list your product on Amazon and get immediate exposure that leads to record sales, in reality, that’s not typically the way it works. Often there is a whole load of steps and research that goes into building a strong and loyal audience for your Amazon product, no matter what that product may be. Taking the time to follow these steps may mean that your rise to success is a little slower, but it will also mean it will be more stable with a higher chance of long-term success.

So, whether you are gearing up to list your first product on Amazon or you are just trying to boost exposure on items that are already listed, here are some tips you can make use of.

Identify Who Your Target Audience Is

A great place to start is with identifying who your target audience is. Appealing to the masses is not only impossible, but it’s not actually going to be useful. Your product will have its own natural audience, and this is the group that you want to focus all your efforts on. Ideally, this is something that you will have already done before you even created your product.

Start Small with Just One Product

Another tip is to start off small when it comes to your product offerings. What that means is that you want to start by listing just one product, regardless of how many you may have in your product line-up. As that one product starts to sell and you grow your customer base, that’s when you can start to expand. By doing this, you can also use the profits from that first product to the source your next offering.

Is Your Product Priced Right?

Pricing your product right is also another way to build an audience for your Amazon listing. You never want to be the product that is priced at the highest, nor do you want to be the lowest priced product in the category. This will require some research on your part so that you can take a look at the competition and see where they are priced. Be sure to compare the product features and benefits with the competition against yours, as this will play into the pricing.

Obviously, you also have to be aware of your own bottom line and understand what your break-even point is.

Consider Using Promotions to Drum Up Interest

If you’ve got a product that has been sitting there for a while and hasn’t been getting the kind of sales you were aiming for, then you may also want to consider using promotions to create buzz and interest. Promotions could be a discount in price, a free gift, free shipping, etc. You want to grab the buyer’s attention, and promotions can certainly do just that.

One tool can be to run a “Lightning Deal”. These are deals that are available for a very limited time only and can help your item to appear on the “Today’s Deals” section. This section tends to get a lot of traffic and exposure, which can give you that injection of customer interest that you need.

Shipping Makes a Huge Impact

It’s common to put a lot of energy into the product itself, making sure the listing looks great, and that the write-up is engaging and accurate, but at the end of the day, another huge factor is shipping. Shipping performance is instrumental in making sure that your listing is successful. It is a way to keep customers satisfied and happy and hopefully, they will leave a very positive review and/or rating. Shipping should be reliable and fast, as well as reasonably priced.

Use Tools That Helps Your Business be the Best it Can Be

Another tip is to make sure you are using all the tools and software at your fingertips that ensure your listing is strong. One issue you can run into is being owed money for lost, destroyed, and damaged products thanks to an error that was Amazon’s fault. In this instance, definitely consider using an Amazon seller refund service as this will make automating refunds from Amazon much easier. With this software you won’t have to worry about recouping that money on your own, thereby ensuring you are able to stay fully focused on your listings.

Make Sure the Listing Has Been Optimized

The listing itself should also contain a number of key ingredients in order for it to be effective. Tips include making sure the title of your product listing is clear and concise; using bullet points in the body text of your listing so that you can highlight all the key features/benefits; making sure the language you use is active, engaging, and descriptive; making sure the listing isn’t overly short or long; learning how to take effective Amazon product photos, and making use of keywords whenever possible.

Work on Growing Your Brand

Besides the listing itself, there are other things that you can be doing to grow your brand and interest in your product outside of Amazon. One of the best ways to go about it is to make use of social networks such as Facebook, Instagram, and Twitter. You can post your listing on your social networks with a link to the Amazon page.

Social networking platforms can give you the opportunity to discuss your product in more detail, answer questions and engage with visitors, provide a product demonstration, and even a show Livestream featuring your product.

Each of these tips can provide you with great results, but when you combine all of them together and stick with it on a regular basis, then you will see your audience start to grow and your product take off.

How to Build an Audience for Your Amazon Product

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