Employer branding can be defined as a strategic and marketing effort designed to make the place of work appealing to its prospective and current employees and the public. Its objective is clear; it is a kind of strategy where Employer Value Proposition (EVP) is developed to convey the uniqueness, attractiveness, and reason why the organization is desired as a place to work with to its potential and current employees. Taking assistance from PHP Development Company: Brand Identity Designs Services ensures to add more meaning to employer branding by taking care of all essential requirements.
Employer branding works effectively by adding only knowledgeable delegates-
Employer branding certainly leaves a significant impact on a company’s ability to hire only intellectual capitals. It is extremely important for one to recognize the significance of employer branding when the talent circle is shrinking and is becoming quite difficult to attract the right ones and retain them for long in business. Employer branding is a big source through which employees with superior skills and knowledge can be grabbed at the right time for a competitive advantage in an organization. Startups believe that it requires millions of amount to do ad campaigns but that’s not the truth. It can be done with few practices from your own resources that are employees.
How startups can boost employer branding with three cost-effective practices is mentioned below-
Emphasize the company’s uniqueness and work culture-
Today as we can see that employees clearly are concerned before joining any company to know about the working culture and its functions. They want a full review of how the organization is, how the upper talent treats their employees etc. so organization’s employer branding work is not just to post jobs on different career pages but is much wider, now it needs every crucial detail from the point of view of its potential employees. Certain information like a company’s culture, working environment (office space) etc is necessary details should be mentioned. Employees’ value proposition gives your employee a view of what they will get, how they will be treated in exchange for coming into the office. It answers different questions much more than just salary and certain perks.
Video adds more meaning to whatever you want to explain, so prepare a creative video for potential employees-
Video can do wonders and an honest video is every person wants to see. Creating a video to show it to it’s soon to be employees can create a feeling of belongingness. Before going for the interview process, hiring team should play a video for their applicants. A video giving them a clear idea about the office, its working cultures, physical office spaces, candidate’s perks, their training aspects, and environment of the place can add more meaning and more especially a welcoming gesture towards them. No, you are not required to hire a professional videographer just a good mobile phone and video quality could go. This not only gives them an insight into the company’s overall culture but also promotes transparency. Don’t forget to make the video authentic and personal welcoming, it increases the chance of potential candidate working in the company.
Give them a glance of your company’s life and life at your company-
Today’s most important sharing information mode is social media. A company should use social media properly by giving a sneak peek into the goings on in the company. The company can create authorized pages on facebook, twitter, Instagram; can launch a blog and fill all those with extremely significant information. Just ensure that whoever person is handling these pages remains continuously active and responsive and keeps people updated with the changes. Make Use of social media in such a way so that it benefits the company. Chat with the customers and share employee stories that focus on your company’s work culture. Explain your companies set rules, regulations, objectives, establishments, values, culture and employees in an appealing way.
It is not like employer branding is to be performed only by a few personnel’s or only a few employers but it requires full support from managers at all levels.
Above mentioned ways is to boost employer branding without breaking the bank. This way your organization will definitely attract the right candidates.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Top Brand Design Agency, Lifestyle Design, Branding Firm, Exhibition design etc..