Impact of increase in usage of mobile has led to mobile app development with time. Be it Android app development companies or iOS app development companies, both look to create mobile apps that power users with relevant information at any point of time easily and instantly. However, just having an app does not mean that users would place their interest in using it. It’s the design that captures the attention on first place.
‘It is believed that approximately 77% of the design element embedded in the app makes it a real success considering all the other technical areas performs properly.’
A good app design not only attracts users but also enhances their users’ experience. Considering its importance, it has become a mandated job for app developers to invest time in developing best app design. In technical terms, design means looking at UI/UX. UI is user interface, the basic level design whereas UX means User Experience that an app developer creates through hovering, color changes or animations.
Design Thinking: Before moving forward, let’s understand what actually Design Thinking is. It is basically an iterative process which involves various phases like understanding the user, challenge assumptions, and redefine problems. This is followed by a designer to identify alternative strategies and solutions that could solve the issues faced by a user. Following the design thinking strategy provides a solution-based approach to solving problems.
Design Thinking Approach:
The approach is a five-phase model which had been proposed by the Hasso-Plattner Institute of Design at Stanford. All the phases have its own importance and not to be skipped in order to have an efficient design developed.
- Empathize – Understand your users. Keep note of their pain points and challenges
- Define – Identify users’ needs, their problem, and build insights to cope with the issues
- Ideate – Create innovative solutions by challenging assumptions and situations
- Prototype – Start building a prototype solution for dry run
- Test – Testing is the last phase that authorizes the design to be used on the app
Let’s find out how Design Thinking affects mobile app development.
1) Enriched User Experience:
There is no doubt that all enhancements are done to gain maximum user tractions and retain them. In order to do so, almost all the mobile app developers or UI/UX developers need to think about building a bridge, thus eradicating the gaps between the enterprises and end users with it.
Hence, it becomes important to implement the most attractive element in User Experience.
We are talking about animations, colors and to propel reality in icons/images. The look and feel capture most of the users’ attention. And thus, when the design is created keeping user’s experience in mind, it surely does boost the usage of the app with less effort.
Design thinking is heavily dependent on understanding user needs. This, in turn, develops empathy for the users and helps UI/UX developers to create solutions that address their needs.
For instance – Google, the design element is kept quite simple. When a user thinks of Google, all hey can see is the white background with font and images relevant to it.
2) Micro Apps
When enhancements are made in the app, it becomes heavy with each added feature. Design Thinking approach surely is a benefit to app however, it does make an app heavy. To cope with the situation, developers have started to work on building Micro Apps. This allows them to take one benefit at a time and test its’ success.
For instance, Facebook came with Facebook messenger which is nothing but a chat feature of the app.
Micro app concept is great for mobile app development companies. The users look for an app that is quick to perform without any functional hindrance. Nonetheless, multiple big factors that cause app failure are performance issues, bugs, long load times, long registration process, complexity, and time-consuming features. Micro apps allow app developers to plan, create and build targeted features as apps in a short time that provide easy access to the targeted users.
3) Story Behind the Shadows
The best part of UI/UX is when a user feels that the icons in the app are real. Design thinking approach push developers to be creative and bring life to look and feel of an app. Mostly, App developers use the magic to pop pot the layers and bring shadows, animations in the icons. Such design lures a user to touch the icon and experience any animations coming to life in the virtual world.
Anything bland doesn’t make an impact on users. While having some spark added to an app makes it appealing to use. The unique concept of design thinking can influence and modify the way an organization looks at any business problem and build a solution.
When applied to simple mobile app development, it definitely yielded incredible results. Organizations could see that it adds value to an existing app. That is why every app development company continuously upgrade the app to keep introducing design enrichments for hassle-free app usage.
Yogesh Choudhary is the founder & CEO of Finoit Technology, a leading iPhone app development company which turns ideas into reality by providing unique mobile app design services. He keeps researching on the new trends in the IT industry & helps Finoit to be vocal about its capabilities as a successful Android app development company