Marketing has proved to an extremely crucial aspect in all kinds of organizations because admit it or not, every industry is running itself like a kind of business. Take teaching, for example, institutions have their whole set of offices and accountability systems and teachers profit from the tuition they teach outside and inside the institutions as well. The healthcare industry has also been thriving in a business-like manner, marketing themselves to attract customers and eventually drive those customers towards themselves. Physicians nowadays are no more relying on insurance companies or personal relationships to get the patients and therefore retain their income.
Does marketing have a place in the medical profession?
Okay so we all learned in medical maybe that the mitochondria are the powerhouse of the cells but practically speaking, that is definitely not going to keep a clinic or hospital running. Word-of-mouth is a form of marketing itself and works today as well every time we consider visiting the doctor. We generally visit doctors whom we have verified from our close friends or relatives. So denying the significance of marketing in medical is futile and baseless. Marketing is making yourself known. No one will come to you if they do not know you. In fact, teaching students’ short courses pertaining to marketing or digital marketing as per today’s requirements are growing rather necessary to give them insight into practical marketing aspects.
Can Digital Marketing help in Healthcare?
Digital Marketing is being increasingly used in all organizations and businesses because having a digital and online presence is vital for all. People search for everything online and as such, they are most likely to search regarding healthcare online as well. All kinds of information and services can be found online so it seems only wise to integrate digital marketing into the healthcare sector as well.
How can we integrate Digital Marketing into Healthcare?
Digital Marketing comprises of a variety of services, each serving their own practices and benefits. It is not obligatory to use all of them; sometimes even one of them can earn us satisfactory results. But differing by case, every organization can utilize one or more of these practices to their advantage.
Below listed are methods of digital marketing and accordingly what benefits they can provide:
Social Media Marketing: Social media has grown extensively from just social networking to social media marketing involving large-scale businesses marketing themselves through this medium. You could upload a short video of your hospital giving insight into its facilities and services via social media and attract audiences outside of your vicinity as well. Every other person is active on Facebook or Instagram or LinkedIn or YouTube or Twitter and it is much easier and less costly to market your message on social media than incurring heavy costs on television and print media. You can resolve online queries and provide with consultancy and information as well, thereby providing remote help.
Search Engine Marketing: All search engines provide with options for digital advertisements nowadays and you can accordingly utilize methods to avail them. Search Engine Optimization (SEO) requires you to generate high-quality content containing keywords most likely to be searched on the search engine and then it ranks your website or blog accordingly. The result is slow but effective. Pay-per-click (PPC) on the other hand is paid advertisement where the advertising agency is paid for each click made on the link which is made to appear on the search engine. Results are quick and effective but costly. Either method is effective and can be executed according to the budget.
Email Marketing: Email Marketing has long been in use and is still an effective method if you are working on retaining the customers that you already have. Emails consisting of newsletters and updated publications and offers a great way to keep your customers informed of your services while keeping them engaged in a way.
Investing in digital marketing is a guaranteed method to earn results while keeping yourself in the big game. Be it a hospital or a small clinic, if you are not available on Google or Facebook, you are not legit, as is determined by the majority of the population. So render yourself legit online and start investing in digital marketing now if you haven’t already.
Joe Pirest is an ardent individual writing blogs and articles for The Dissertation Help website and aspires to be an environmental engineer and eventually work towards environmental sustainability.