How business is conducted in the modern era has changed. Brick and mortar are on the decline, and e-commerce is growing at an exponential rate. It has been estimated that e-commerce will grow to the size of $27 trillion in online sales by the year 2020. If you aren’t at least using e-commerce to diversify your offerings, you could be left in the dust by more tech-savvy competitors.
One solution is to launch your own e-commerce website. Doing so can give you access to millions of consumers you would have no ability to reach otherwise. It can help give you the expanded revenues you need to survive for the long term. However, crafting a successful e-commerce site isn’t necessarily easy. With that in mind, below are several tips that can help make your e-commerce website profitable.
One factor you need to keep in mind when developing an e-commerce website is to ensure that mobile internet users can navigate it easily. According to statistics, over 52 percent of internet traffic originates from smartphones and tablets. If you are stuck in the past regarding conceptualizing your website in terms of PC internet usage, this could have a devastating effect on your ability to make money online.
If a mobile user gets frustrated with the navigation of a website, chances are they will leave. You’ll then lose that sale. Make sure everything important can be clearly read on a mobile screen. Ensure that your web pages only scroll up and down. Make sure each button and link can be easily clicked on with a small screen.
Another thing that is vitally important to e-commerce success is search engine optimization or SEO for short. The major search engines are most people’s gateway to the World Wide Web. Google, in particular, is important. 3.5 billion searches are performed on Google every single day. If you want to reach the world, Google is your best bet.
Websites are ranked on Google through the use of its different algorithms. SEO is a strategy to use these algorithms to help you obtain a preferable ranking. The standards for Google and other search engines’ algorithms are constantly changing. It’s something you have to stay on top of. One thing you will need to decide in regards to SEO is what keyword and keyword phrases to focus on. These are what internet users would type into Google, Bing or other search engines to find your online store. A very popular method for building SEO is link building, which helps your site rank for specific keywords by placing organic links back to your site on other websites similar to yours.
Accounting is also a very important part of running an e-commerce website. It’s mandated by the law of course. It’s also required to understand how your business is actually performing. To perform accurate accounting for an e-commerce website, you’re going to need either the right expert or the right software. Many options are available, ranging from local accounting agencies to virtual bookkeeping services, or even to software that lets you do it yourself.
Choosing a Platform
A great thing about modern websites is you don’t actually need to code them from scratch. Instead, you can choose from a variety of different pre-designed platforms that you can install into the hosting space for your website. This should certainly include shopping cart software. This is the software that allows customers to safely make purchases for goods and services on your eCommerce website’s storefront.
You’ll also need to construct the other parts of your website apart from the actual store itself. To do so, you have many different options to choose from including WordPress, Joomla, and Drupal. If you want something a bit more intricate or complex, consider outsourcing the task to a web designer that can build a website to your specifications.
Overall, e-commerce is taking over the business world. It won’t be long until brick and mortar are displaced by e-commerce entirely. If you don’t already have a website, you need to start planning one now. Ignoring the online marketplace means conceding all that potential revenue to competitors.