If you want to have a good ranking on your SEO then you have to look at every aspect of what you’re selling. Even social media can create a huge impact on who visits your website, helping you stay on the top of search engine results! But how does that even work?
If you’re looking for all new opportunities to integrate social media into your website’s SEO strategies, then read on as I show you five ways you can leverage social media for SEO.
- Getting Good Followers
Remember that your follower count isn’t the most important part of engagement but the type of followers you have as well. That’s why I recommend that you do NOT buy followers and get random fake accounts just to look like you have a good following. Through growing your follower base, you’ll need to build your social media presence, encouraging your real followers to check your page out and to just continue to offer quality content for an even better following. Your followers also have their own followers and people who might be interested with what you have to offer as well, and with social media posts spreading like wildfire, you’ll easily be able to get better website traffic. With a good-quality social media following, you’ll have better website traffic with greater ROI.
- Social Media For Building External Links
When you have a better following on your social media accounts, you’ll also be able to have more shares when you post as well. With the more shares on social media you’ll have, then there will be more opportunities of people to see what you have to offer, clicking on your posts or links posted. That’s why after you have built a good social media following, start creating quality content. Focus on posting popular and unique content, which is fun and engaging, as well as entertaining and share-worthy. To do so, ensure that what you will post is thought-provoking, original, easy to read, and with a strong headline that catches eyes. And obviously, include a link to your website’s domain for consumers and websites to reference your link. This will help with your SEO ranking. Additionally, you’ll want to try content promotion tools such as Twitter Ads or Facebook Targeting.
- Building Your Brand
You shouldn’t only share posts just so you have something to share for the day. It’s also best to take note that what you share is related to your branding as well. What you post should reflect your brand’s mission and core values that relate to what you share on social media. This will help keep your posts consistent and related to your brand, which has genuine consumers engaged.
But remember that your posts shouldn’t be overly sales or promotional. Post engaging pictures and articles that are related to your clients’ industries as well so you can grab attention to people who scroll through their social media feeds. Have a balance between ads and entertaining posts, which will still get a click to your website.
- Engaging Locally
Another thing popular search engines focus on is the way you engage with your local community. With that being said, it isn’t just a good thing to reach out to the local community. It’s actually a huge necessity! You shouldn’t only focus on the local consumers but other businesses as well.
To engage with the local community effectively, make sure that you update your accounts when your company joins a local event. Start taking photos or live videos of the event. You can also post your affiliations or partnerships with other local businesses and work together by posting and commenting on other social channels. Seek out blog opportunities and allow search engines to run its course thanks to the local engagement.
- Google Partnership With Social Media
Lastly, you should also acknowledge that popular search engines like Google have partnerships with other social media websites, like Twitter. That’s the reason why you may have seen relevant tweets in Google search results, particularly for branded searches. While having your Twitter posts on the search results doesn’t impact your website’s SEO, it will improve brand awareness and increase link building with other websites. Take advantage to the Twitter/Google partnership, tweeting regularly and with quality content. Tweet with popular hashtags and relevant keywords to promote your brand.
Additionally, take advantage of Google+ and set it up while consistently posting and engaging. Incorporate natural keywords that define your business with all your social media posts to make your SEO ranking higher.
Wrapping It Up
And there you have it! Through learning all about how to utilize your social media for SEO rankings, you’ll be able to enjoy more traffic and a wider audience in the future. Remember that excellent social media marketing will lead consumers to your website while equally, effective SEO practices will help consumers find the website and engage with it.
I hope that these five typical ways to leverage social media for SEO gave you an idea of what you should do to keep up a good presence for existing and potential consumers alike. So don’t wait any longer and start following these tips today!
If you have any questions or would like to share your tips and experiences on increasing your SEO ranking with social media, then comment down below or check out Joel House SEO for more information. I would love to hear what you have to think.
Author bio Joel House SEO helps small to medium businesses grow their revenues through increased search traffic. As the owner of Australia’s highest ranking best SEO Agency, he has a burning desire to help small businesses with SEO that actually works. When he isn’t helping small businesses grow, he is furiously reading to stay on the cutting edge.