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MGS Europe Berlin
September 18 - September 19
MGS Europe – a two-day, non-vendor conference which will help you to connect with and learn from mobile growth and brand marketing professionals specializing in the areas of user acquisition, monetization, retention/engagement, re-engagement as well as data science and analytics as it pertains to mobile, retail and mCommerce brands.
Our amazing lineup consists of dozens of mobile app marketing industry leaders, as well as content curated and crafted for the best mobile brand marketing panels and presentations for maximum value!
Mobile Growth Summit brings leaders from high-growth and at-scale brands.
MGS Europe 19 features the following tracks: Mobile Growth & Marketing, Deeper Dives, and Mobile Gaming.
A New Approach to Growth – Understanding User Engagement to Build Better Retention Strategies
Publishers prioritize installs, but in a market where 75% of users uninstall an app within 7 days, that’s not enough. In this fireside chat, we discuss new ways you can harness customer journeys to improve retention and why it pays to reach and segment users based on what they do (and don’t do) in your app.
Get a first-hand account of how Artificial Intelligence and automation are changing the way digitally mature brands and agencies work. The session will cover the benefits and obstacles businesses face when adopting AI, and case studies of successful AI implementation in cross-device marketing campaigns.
Mobile Growth Summit is a global mobile media company providing mobile marketing professionals with frontline content and community events to help grow their app businesses. Drawing on its roots as a non-profit organization dedicated to education, Mobile Growth Summit is committed to building the world’s most helpful, friendly and knowledgeable community of mobile experts.