In March of 2018, it was estimated that there were more than 3.8 billion email accounts in the world, with the number of business and consumer emails sent each day during 2018 exceeding 281 billion. While that’s impressive, it’s estimated that by 2022, this figure will grow to more than 333 billion.
As you can see, regardless of what may be said by so-called industry experts, email marketing is still relevant. Not only is it relevant, but it’s also constantly evolving. As a result, business owners need to be prepared for what comes next.
Here you can learn more about some of the latest trends in email marketing for 2019, such as the use of AccuWeb article on email verification services, and more here.
Using Insight Gained from Acquired/Collected Data
Today, there’s no shortage of data that’s available. The problem isn’t access – it is making sense of all the data that’s available in a way that’s beneficial for your business that’s really important.
This also goes past clicks and opens to interests and actions. This helps to give you a better understanding of who your best and most valuable customers are and allows you to carefully craft messages to these individuals based on what you now know and what actions they take.
You can expect to see more and more email marketing services to find ways to provide more proactive insights to their customers. In the long run, this helps you make smarter decisions in addition to what is currently available now and that’s coming in 2019.
More Personalization is a Must
When you begin thinking of personalization, you may think that just adding a recipient’s name in the email is enough. While, yes, the receiver’s name is an important element in any type of marketing, it isn’t the only thing to consider.
In addition to that, what is being discussed here is relevant and timely messages. It is all about using data to acquire more relevant information and provide more targeted offers to your customers.
You need to make sure you are using an email marketing provider who can help you better segment the contacts you have and do it more efficiently.
Use Automation to Help Save Time
Automation is when two former trends come together, allowing you to do more business while you are away or asleep. For example, if there is a customer who expresses interest in a service or product by clicking a link in the email you have sent, you will be able to automatically send a serious of messages or follow-up emails knowing that they will be relevant to the lead and help you get closer to a sale.
An autoresponder series, along with click segmentation helps to create a potent and effective one-two punch that will work on autopilot. This allows you to pay attention to other parts of your business. In 2019, you can expect to see more small businesses embracing this trend and more email services providers making it easier than ever before to do so.
Are You Prepared to Embrace the Email Marketing Trends for 2019?
As 2019 gets closer, you have to ensure your email marketing efforts are prepared for what’s coming. Make sure you are ready to:
- Gain real insight from acquired data in order to make better decisions
- Use simple automation to help you save time
- Improve personalization to achieve better results
Each of the above trends will play off one another and in the long run, help you do more business, which will be beneficial for your bottom line.
If you are ready to get started, take some time to evaluate your current email marketing efforts. Consider how you can make changes to better suit the evolution of this popular marketing effort.