You’ve probably heard email campaigns referred to as “drip” or “nurture”: The idea is to continually reach people where they’re at in the customer journey in hopes of connecting with them at the right time and leading them down the path to a sold column. But managing an email campaign can be difficult. It demands time and resources, even though it’s a relatively low-cost method of customer contact.
One of the ways to reduce that time and those resources that you have to devote to email campaigns is to maximize your automation efforts. There are a number of ways to do that. For example, your data is the basis for everything, and the more you know about your customers, the more you can automate your email to help them feel individually connected to you as not just a customer, but an actual name.
How can you automate your email? This graphic helps explain some good steps to take.