While it’s certainly true that some search engine optimization (SEO) techniques that work today might not necessarily be all that relevant a year or two from now, this doesn’t mean that there aren’t certain ones that are more likely than not to stand the test of time.
The Internet marketing space is changing by leaps and bounds, and this means that SEO strategies have to be tweaked, improved upon, or even outright replaced to keep up. Even so, what follows are 3 such techniques that are likely to be as relevant next year, if not even more so, as they have been in 2017. So, without further adieu, here are some SEO techniques you can use to supercharge your online marketing efforts next year.
- Boost Rankings Via Enhanced Engagement
While Google hasn’t actually come out and confirmed it, there appears to be evidence showing that the company gives more preference, in the form of better page ranking, to websites that feature solid user engagement. User engagement in the context of SEO simply refers to how well you do at keeping users interested in your website pages. It goes without saying that users who spend a lot of time perusing your website likely find enough there to keep them interested, and Google seems to reward this user engagement with preferential rankings. How can you boost engagement? While things like shorter paragraphs, more manageable sentences, and the proper use of sub-heads will better attract and hold the attention of your users, so will using compelling pictures. Brilliance.com is just one example of a website, in this case, a site that focuses on jewelry, that effectively uses photos throughout the content to boost engagement. The company’s images also have a zoom option that boosts the visual impact of the pictures, and the paragraphs are short and to the point. Because the written content is succinct, it is manageable and informs without overwhelming. An example of this is a section of the site that answers the question “Why Brilliance?” with a number of two-word responses that highlight concrete reasons why users should consider the company for their jewelry needs.
- Prioritize Topics Over Keywords
While SEO has traditionally been very much keyword-heavy in its focus, the times are changing — so much so, in fact, that it now makes more sense to focus more on topics than on keywords. So, you have to do a bit of homework to mull over exactly what your target market is seeking rather than simply figuring out how many ways you can paraphrase a search query. In order to do this successfully, you’ll need to, firstly, know your target demographic and, secondly, group your content into various themes. On the one hand, figuring out your target market will help you to develop specific content for that market. One example that highlights the importance of this would be a search term such as big bang theory. Users who type in this query could be looking for either information on the television show by that name or the actual theory on the origins of the universe. Once you understand this, you can then create relevant content for the users that fit your desired demographic. On the other hand, you’ll want to organic your content into various themes. For instance, if you operate a site focused on social networking, you might attract people who want to learn the ins and outs of social networking, people who are very experienced with social networking but who nonetheless want to improve their skill set, and people who perhaps wish to use social networking to grow their companies. Reaching out to these various types of users will necessitate grouping your content into various themes to meet the needs of the different users that comprise segments of your target demographic.
- Construct Backlinks
Building backlinks definitely qualify as a tried, tested, and proven SEO strategy. So, you can count on backlinks to be a key SEO technique in 2018 since building them will help you to obtain and retain a top web search ranking. It’s been shown that websites lacking backlinks almost always fail to rank highly, and this is the case even if such sites feature compelling content. But just because backlinks are still in vogue doesn’t necessarily mean that all backlinks are created equally. In fact, low-quality types, like paid links or even blog comments, can be spammed too easily to actually be effective. So, it’s best to put in the hard work to earn links courtesy of, among other things, great content. Since backlinks basically inform search engines that other people approve of your content, backlinks will positively influence your rankings.
In the coming new year, SEO strategies will continue to be critical when it comes to your online marketing efforts. The 3 popular SEO techniques listed above will definitely be important in 2018, so you should ensure that they’re part of your strategy if you want success on the SEO front.