With the proliferation of smartphones and tablets, the edges of using technology to fuel our operations seem to be blurred these days. And you know it already to beat the fierce competition and to continue to ride the growth in your eCommerce business one needs to adapt to the latest market trends.
As an industry born out of the Internet revolution, eCommerce is considered as the blue whale. People have started becoming their own bosses like never before. Now if you ask me in person, I would suggest that eCommerce actually represents one of the easiest and accessible ways of doing this without the crippling startup costs. Now converting your eCommerce store into a massive business is never easy but hey, it’s doable! The potential is always there and it’s you who needs to make a decision to start putting in the time and effort it requires to scale up.
So what needs to be done?
Think as if your eCommerce business is offline. At present, we are residing in an era where digital presence is as important as a physical one, and where no activity on the internet raises questions about existence itself. Initially, chances are there it might not earn you millions of dollars but sooner or later it will. Believe in yourself! On that note, Anton Kraly from DropShipLifestyle says, your eCommerce store is a real business, and it should be treated with the same respect that the CEOs of Fortune 500 companies treat theirs.
In addition to this, life is nothing without problems and businesses are no exceptions! Further, I would like to shed some light on certain possible issues you may face while walking on your journey to success.
- Stiff competition
One of the biggest problems faced by eCommerce businesses is the stiff competition offered by other sites and online stores. Every newbie here needs to get such hurdles past and assess the learning curve beforehand. Steve Jobs once said, never look at rivals and say you are going to do it better, always say you will be doing things differently.
“Winners don’t do different things. They do things differently”
You can think of researching your competitors and looking at what they do, for starters. Then find out how they stand ahead of the curve and more importantly what their weaknesses are. Customers often tend to get bored of the same old products to be the fresh, unique company they have been looking for. The process of developing your eCommerce store has to be done in such a way that it ultimately blows off the competition out of the water.
- Customer retention
This point can actually be very difficult to implement especially when you are dealing with low conversion rates. In fact, this issue is something one needs to really work on the immediate basis before it offers more damage to the business. Building trust, creating a relationship with customers, offer the best possible experiences from your doorsteps are some of the best ways out to solve such conversion issues.
Excellent customer service is the key to customer retention. Try interacting and engaging well with your existing customers. Besides, always offer them information in a simple way and try being as transparent as possible. How about going an extra mile? I am sure this will make a huge difference. Also, keep a close eye on the analytics of your store. In case, if you find any abandoned carts, remind customers about the same. This will become vital in securing those sales.
It’s easy to count the ways that tech did you wrong, especially when it came to information security. And that’s the main reason to use secure e-commerce platforms so that you can come up with a dependable and secure store for your customers. The more secure and professional the business is, the more you will be able to attract people to the company and help secure more sales.
It is pretty obvious that your eCommerce business will be facing plenty of issues day in day out but dealing with them effectively will make you a cut above. The aforementioned issues are some of the most common challenges found in the world of eCommerce.
Rooney Reeves is a content strategist and a technical blogger associated with the well-known firm for eTatvaSoft – Web, eCommerce & Mobile App Development Company in India. An old hand writer by day and an avid reader by night, she has a vast experience in writing about new products, software design, and test-driven methodology. Her write-ups mainly features anything and everything related to the web!
With the true passion for creating compelling content for online and offline media, Rooney has donned multiple hats over the past several years.