Running an online website to sell your products can be a great money making business. In comparison to brick and mortar store eCommerce website has very low overhead and this helps you in getting improve the bottom line.
By Simply starting a website won’t guarantee a success. Many things that can go wrong that require attention from User experience to design everything should be smooth and sleek.
eCommerce store owners often face dilemma with sales going down and the Worst part is they don’t know what to do about it. They constantly try to figure out where the things went wrong. You have fantastic products, marketing campaign & still sales is not picking up. People are coming to your website and spending time on the pages but it just doesn’t translate into sales.
There are tons of mistakes that eCommerce owners make every day. Most of them are avoidable with careful planning. Few of them are very easy to fix. Once thing to note here is sales process can often be complex then it seems. From convincing landing page to “Submit Order” button at the checkout page, every step is critical of the sales page. There are common eCommerce mistakes which you can avoid to boost sales.
When analysis sales process, start with these three common eCommerce mistakes:
According to BI intelligence estimate approximately $4 trillion worth of merchandise abandoned by shoppers in online shopping carts. The number one reason is the unexpected shipping cost. Some shopper won’t make a purchase a product if they believe shipping cost is too much. Many shoppers compare the prices with different websites before buying a product. Shipping cost is a consideration factor when purchasing a product. The most obvious fix is to offer free shipping. Approx 85% of shoppers claim free shipping is number one incentive to purchase an item online.
Long/Confusing Checkout Process
Shoppers generally want to buy and be finished. Having too many steps in your checkout could lose website visitor’s attention. You have to make it as easy as possible for your customers to hand over card information to complete order. The more steps you put between adding an item to cart and paying for that item more you give them the opportunity to leave the website without purchasing that item.
The ideal checkout process should include a single page for the user to check their final order(s) and enter their billing & shipping information. Display the confirmation page before they hit submit button. Anything more than that is only a barrier to complete the checkout process.
Not Analyzing the Data Regularly
You should monitor and analyze your visitor data regularly. Just think of a bakery shop owner who on a daily basis will check figures such as revenue, which project does get sold, total visitors, etc. to get key insight to determine how the overall business is progressing.
Similarly, being an owner of an eCommerce store , you need to analyze the detailed analytics of the website. You need to analyze the visitor’s behavior, sources of traffic, bounce rate, on page time, heatmap etc. Google analytics give you all the information with a click of a mouse. Be sure you track your website and see the area you lack at to improve it. For example you are getting good conversion from Facebook Ads instead of Instagram ads, you can increase a facebook Ad budget and increase more qualified traffic.
Closing eCommerce sales are never easy. From visual element to the checkout process, entire sales process should be a pleasant journey for the shoppers. Test drive your website as if you were a customer and see what things you would like to improve. If you focus on correcting small incremental changes in entire customer journey you will surely see an increase in customer engagement and sales.
Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledged IT consulting company providing the services in the arena of the WordPress Development Services & iPhone App Development . With the immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.