Top 6 eCommerce and Digital Marketing Trends for 2015
“Sell less, make more”
Businesses are targeting means and ways of finding that exact voice that speaks to them honestly. It’s an issue of sifting through junk and finding what works for you and what doesn’t. This is going to be possible thanks to the sufficient amount of information via the internet, tablets, smartphones and even TV. It is therefore very critical that businesses take on this challenge and position themselves accordingly to avoid being swept away by this wave. The more time a business takes to push their product, the less the time they’ll have left to show passion for their customers as well as their products. In effect, customers will also spend less time returning the favor. Here are some of the ways in which technology will impact the manner in which companies can locate customers and champions alike, whilst avoiding pushy sales and wasted advertising dollars.
Digital Marketing Trends for 2015
- Screen Shifting – The number of screen gadgets and devices in the market increases each day. For instance, people watch movies from their laptops, text from their tablets, and tweet from their tablets or smartphones all at the same time. In the same way, advertisers are expected to adapt different forms of advertisements for each screen. Ads for wearable technology like Smartwatch and Google Glass will therefore need to adapt and customize their products for HUD (heads up display) and smaller screens.
- Streamlined Shopping – More people are expected to do their online shopping directly from their phones. Retail locations will also employ the offline/online POS systems. Marketers will also attempt to exploit the tapping and swiping motions that we are now well familiar with. There may no longer be the need for cash registers when making in store transactions, much less of keyboards.
- Marrying Coding & Copy-writing –The success of eCommerce and digital marketing will largely depend on your ability to write, and write well and in different versions and tones. Writers will therefore need to learn responsive content development as well as interaction design to craft content that resonates well across a vast majority of screen dimensions and platforms. Conversely, web developers will also need to incorporate content developers beforehand and work hand in hand with other content marketing sides.
- Mobile eCommerce and Digital Marketing Attribution – In 2015, digital marketers will begin to realize that they can gain more attribution and credit from ads that are clicked via a tablet, a smartphone or any mobile device. The age when customers needed to get home earlier to catch advertised products is long gone. They simply need to tap ads they find meaningful right from their mobile devices. In short, most eCommerce and digital marketers will find a competitive advantage in mobile eCommerce and digital marketing advertising.
- Multi-Dimensional Sharing Networks – There is a likelihood of a drop in the number of users for sites that have restrictions in one way or another such as file sharing. Social media platforms will become more competitive in their bid to create the integrated, comprehensive and aesthetically pleasing formats for their users. Also, some big social networks are likely to see a decline in popularity as other become stronger. For instance, Google+ may see a dramatic improvement in popularity since it allows its users to post thought, documents, images, and above all carry out group chats.
- Corporations Getting More Personal – Finally, corporations will begin to seem as though they are your best friends or someone you already know and value. Marketing campaigns will include more home video like advertisements. Copy will lose meaning and seem less professional. Transparency or its illusion coupled with simplicity will rule the day as far as eCommerce and digital marketing strategies for 2015 are concerned.
Author Bio: Rosemary Brown is a business and market researcher with over 20 years of experience. She has been extensively involved in exploring the impact of technological innovations on business organizations, enterprise culture and organizational processes. Currently, Rosemary is conducting a series of experiments to study the impact of web-based help desk tools like ProProfs Knowledge Base Software on customer retention & acquisition. Rosemary has a Masters Degree in Marketing Management and Strategy.