Digital Marketing Tools to Improved B2B Lead Generation
- Digital Marketing

Digital Marketing Tools for Improved B2B Lead Generation

Lead generation is the ultimate goal behind any B2B business. Companies are adopting different approaches to ramp up the lead generation process. Some businesses are focusing on developing a mobile application, some are putting more effort into content, and others are investing in the Pay-Per-Click strategy.

Different organizations have different approaches in mind to boost their lead generation process. However, there are tools available to help you improve web-based leads.

In this blog, you will discover the most efficient tools that you can leverage to turn your hard-won visitors into leads.

Tools to Improve B2B Lead Generation

  1. Drift

Drift is a chat tool that is specifically designed to convert your interested visitors into customers. The tool allows real-time communication between you and visitors. Using Drift eradicates the need for forms and emails. It just simply let you chat with the potential clients.

The tool also enables you to keep tracking if anyone starts browsing your site. Even, you may know what page of the site has been viewed and for how long. Drift gives you the chance to create custom messages based on the user searches, and directly reach out before the visitor leaves.

  1. Leadfeeder

Leadfeeder is exceptional amongst inbound marketing tools. It exactly indicates to you which companies are visiting your site, and how did they find you, and products they are interested in.

Leadfeeder provides key information of the visitors that you can use to contact prospects later. It also enables you to synchronize leads with multiple automation tools and CRM.

Using Leadfeeder enables you to identify unknown visitors, and fill in your sales pipeline with leads. Also, it allows you to better analyze on-going inbound marketing activities.

  1. HubSpot

HubSpot is built to improve your marketing efforts to pump-up your overall lead generation process. The software provides multiple features require to manage your marketing functions. It is a powerful tool that lets you perform various functions like creating custom landing pages, optimizing lead magnets, and nurturing emails. HubSpot is an all-in-one solution that performs well for both inbound marketing and B2B lead generation.

  1. Survey Monkey

Survey Monkey helps B2B companies to gather the most relevant data with in-built data analysis tools. It is an impeccable software designed to help B2B marketers in analyzing customer data to make well-informed future decisions. Moreover, marketers can utilize insightful data to create better content strategies

  1. ClickMeeting

ClickMeeting is another competent tool to upsurge your lead generation activities. It is a tool that seamlessly connects you with an audience via video. With ClickMeeting, one can easily arrange webinars, live on-boarding, one-on-one communication, product trials, and anything that you want to convey to the audience can easily be done with ClickMeeting.

  1. Fieldboom

Fieldboom is an easy-to-use tool that creates questionnaires, quizzes, and surveys. Using Fieldboom lets you quickly create form and set on your website.  In addition, the software also plays a crucial role in dropping customer attrition rates, nurture email listings faster, and supports you to survey the market hassle-free.

  1. Typeform

Typeform works well on almost every device. It allows you to craft simple forms that are easy for the visitors to fill in. In this way, you collect visitors’ data and proceed with your marketing activities in the right direction. The software attracts more responses and provides you with an opportunity to enjoy a higher response rate which you can’t get with any other ordinary tool.

  1. SEMRush

SEMRush is quite a popular marketing tool trusted by authentic marketers. It is a powerful software that helps you drive more leads to your front. Using SEMRush enables you to view backlinks, monitor keyword rankings, and also lets you track the historical data. SEMRush is considered as a one-size fit platform and helps you know what performs well and what needs to be improved.

  1. Ahrefs

Ahrefs is one of the best marketing tools to keep an eye on your competitors. With Ahrefs, you can analyze what factors are helping your competitors to rank high. Also, the tool will help you take measures to outrank your competitors. It is an ideal tool to drive more inbound traffic. The best thing about Ahrefs is new tools and features are updated frequently.

  1. Rebrandly

Rebrandly is a go-to option for B2B marketers who are looking for a way to manage links. With Rebrandly, you can get a personalized URL with your brand name embed. In short, it gets you a quick and short link that looks good and is cool to memorize.

  1. Moz

MOZ is a comprehensive toolset used to enhance both rankings and search engine visibility. With MOZ, you can track both recent and dropped off inbound links that ultimately enables you to map a new and relevant SEO plan. MOZ is an easy-to-use tool and reduces the learning curve for the marketing teams. You can also enjoy its 30-day free trial.

  1. Majestic

Majestic empowers you with its ultimate power to get you the link intelligence data through which you can lead the market.  With Majestic, you can explore the best sites for your link building activities. It means that you can save your time from linking back to a site that is not worthy enough. In addition, Majestic also helps you to analyze your backlink profile so that you can decide if you need to generate more links in the future.

  1. AdRoll

Adroll is a must-have tool for any individual who is associated with marketing. Heavy investment is required when it comes to promotions and advertisement strategy, and that’s where AdRoll comes in. Using AdRoll, helps you display ads in front of the targeted audience. It makes sure that your ads are presenting to the right audience at the right time.

  1. Google Analytics

Google Analytics has been widely used around the world. It is one of the biggest web analytics platform that helps you comprehend your customers. Google Analytics offers you a set of free tools that you can utilize to investigate core business data all-in-one place.

Improve Your Lead Generation Process Right Away!

Lead generation seems to be a daunting process, but it is achievable. All the mentioned marketing tools are quite useful and worked well for various businesses. If you also want to dominate your market, then don’t forget to integrate valuable tools as a part of your marketing strategy.


Author Bio:

Olivia Marie works as a senior marketing expert and a digital content producer at Cubix; a Florida based software Development Company. She holds a broad experience in digital marketing and loves to write on the latest marketing and technical subjects.

Digital Marketing Tools for Improved B2B Lead Generation

Understanding eCommerce | Digital Media Services to Grow Your Business

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