Whether you like it or not, there will always be dangers in the digital marketing industry. Even entrepreneurs face a new set of pitfalls, problems, technologies, strategies and other factors that make or break their business. Yes, even experts are facing these challenges when they do marketing. Experiencing these things is inevitable considering that we are in the millennial age.
As we all know, the internet is big. It can store billions of data for every people who use it. That would only, there are a lot of possibilities that can happen each time you use the internet. And that particular possibility could lead you to a breakthrough or a danger in the marketing world. It would be a good thing if you can immediately determine the dangers. However, if you are new to the digital marketing industry, you might not be able to notice such since it can lure you and give you an illusion of getting a great deal. And I’m sure entrepreneurs would not let that to happen.
Dangers in Digital Marketing You Should Avoid
To give you some ideas, below are some dangers in the digital marketing industry you should and must avoid. This move will prevent you from making a wrong decision that can jeopardize your business.
Failing to identify your target audience
Creating a website or running a business is not just for the sake of creating one. You need to identify who your target audience are. With this, it will give a clearer view and a better focus on the strategies implemented. Identifying your audience is not that hard as you think it is. Think about what your website or business is all about, and who these people you want to engage with it.
Not having a strategy at all
Without any strategy, you’re paralyzing the growth of your business or your website’s traffic. An effective strategy will lead you to a better opportunity in the marketing industry. But sad to say, not all companies are following a good strategy. They usually rely on tactics or techniques, rather than solid strategies and goals. And mind you, not working on the right strategy is a dangerous move.
Forgetting about mobile
While other companies are busy updating their mobile-friendly websites, for some, they just don’t care about how it works. Perhaps, they don’t fully understand the importance of going mobile. Yes, mobilegeddon was implemented in 2015, but the impact of it continues until now. Always remember that most of your target audience are already using their smartphones, tablets, and other devices. That would only mean, mobile-friendly websites is the new trend.
If you think that listing your company online is enough, then you better think again. Without SEO, then you will mostly likely get poor quality traffic. That means, there are only a few people who visit your website. And this is not a good result if you want to have a successful digital marketing. Moreover, without understanding what SEO can do, your marketing presence might not survive in this millennial age. Know at least the basic of SEO, and you will understand how important it is to incorporate it every time you implement a particular strategy.
Trying every digital marketing tactic in the book
Following a guide is not that bad at all. In fact, this is one way to know if you are doing the right thing. However, this is not always the case. You might be overwhelmed with so much information you can get without any assurance of its end results. To avoid such, you must know and figure out what your target audience wants and needs, identify their location, adopt a strategy to reach them. With this method, you will have an easier and effective way to succeed.
Yes, doing digital marketing is not that easy as it may seem. However, if you just know at least the basic on what and what not to do, then you will be able to avoid dangers in the digital marketing.
About Author : Jeric is a Filipino blogger and a digital marketing enthusiast. Currently working at Optimind Technology Solutions, a digital marketing agency in the Philippines that provide different kinds of services such as SEO, web design, mobile app development and much more!