An Ultimate Guide to Creating Loyal Customers with Personalized Posts
Are you sure you’re doing everything you can to create a killer content marketing strategy? Is it working out for you? Do you feel like something’s missing?
Let’s face it, creating the perfect marketing strategy is such a complex process. There are so many layers to it, it’s hard for you to keep track of everything.
However, there’s one thing you definitely need to have in mind: bonding with your customers emotionally.
According to a Harvard Business Review article, an emotionally connected customer is far more important and valuable to a business than a satisfied customer. Fascinating, right?
So what can you do to create emotional bonds with your customers? Keep reading to learn about personalized posts and 4 tips on how to use them to connect with your customers emotionally.
1. Show Who You Are
Let’s start with the basics.
Creating emotional bonds with your customers is about making them feel like they know you. Consequentially, they’ll feel like they’re a part of your little family.
Therefore, you need to give them something to hold on to.
Let them see the “behind the scenes” of the brand and your product. This will help them think of you as a real person rather than a brand trying to sell them something.
- your team members
- the inside of your office
- images form office parties
- the production process
- funny anecdotes
“Anything that’s different from the classic advertising posts will do the trick. Show them something real and even a bit private so that they develop a sense of familiarity with your brand” says Social Media Specialist for Trust My Paper.
Give your customers a chance to fall in love with the people and the processes behind the brand and you just might hit the jackpot.
This will evoke some emotions in them and encourage them to stay loyal to the brand.
2. Use Customers as Part of Your Brand Story
Using your satisfied customers as the stars of your posts is another smart way to bond with them emotionally.
This tactic is multi-functional since it influences people on so many levels. Let’s break it down a little bit.
Let’s say there’s a customer who’s happy with the service you’ve provided. You choose this customer to be featured in your next post and write about their experience. Here’s what this type of post will do for you:
- it will make the customer in question happy, feeling like she belongs with you.
- it will give you great publicity since there’s nothing more valuable to potential customers than seeing other people being satisfied with a brand
- it will make other people want to be featured in your posts
By giving your customers this type of a spotlight, you’re giving them a reason to come back. You’re also letting them know you’re happy about them being your client and that’s all they need to hear.
Be wise and use this tactic smartly. The results will fascinate you.
3. UGC and Reposting
When a customer is happy with what you sold them, you need to use that!
User-generated content (UGC) is one of the most powerful marketing weapons you can use. And that’s why you need to use it!
According to Forbes, a post that has been posted by a customer is “more salient and lasting than the emotions communicated by a brand.” This is because people are showing real-life, relevant, current moments of their stories, with your brand being a part of it.
This not only gives you good marketing, but it also helps you come across as trustworthy and reliable.
This means that people will be able to connect with your brand emotionally. They’ll see how much you treasure all your customers and how much they love you back.
Therefore, keep your eyes wide open and don’t miss out on reposting UGC on your official profiles.
In addition, invite people to share their experience with your brand by using specific hashtags and tagging you in their posts.
This will give you an endless source of UGC which you can then use.
4. Solve the Problem
Brands on social media receive tons of messages on a daily basis. In addition, people leave a bunch of comments on each of their posts.
However, not every brand seems to realize just how important these customer interaction requests are. Let’s dig a little deeper and clarify it.
When a customer sends you a direct message or leaves a comment, they’re reaching out to you for a reason:
- they need information
- they have a problem and would like for you to solve it
- they are in need of your assistance
Even though there are tons on these messages, you need t make sure to answer their questions and find solutions to their problems.
Once you do it, it’s time to use this for your benefit.
Create a post about a problem a customer may have faced, and share the story of how you solved it with the rest of your followers.
Create a post to show just how much you care about your customers and make sure to thank them for their patience, love, and loyalty.
You can even go a step further and make a:
- Q&A video/post
Give your customers and followers a chance to ask some questions then make a separate post with all the answer. It will show them you care about them and you’re ready to walk the extra mile for them.
- FAQ video/post
If you notice there are some question people seem to be asking regularly, make a frequently asked questions post, and save them the time and effort.
Your customers and followers need to feel safe and protected. They want to know that they’re in good hands and that they can rely on you at any moment.
By creating personalized posts answering their questions and solving their problems, you’re showing just how much you care.
It’s one thing to be smart about your content marketing and create perfect posts featuring your products and services. It’s a whole other thing to find the right words and tactics to have your customers develop emotional bonds with you.
Therefore, if you’re ready to up your game and put in the extra effort, start today! Use the advice given above and create a unique relationship with your audience. It’ll definitely be worth your time.