5 Ways to Make Promotional Products Work in the Digital Marketing Age

5 Ways to Make Promotional Products Work in the Digital Marketing Age

Marketing
Business organization, companies, firms and individual business persons use different trendy promotional products to lure the existing and potential customers, advertise their products/services and grow the potential of business opportunities up to a great extent. In today's heavily digitized world, there is no benefit of distributing promotional products to customers/clients if they are not aware of its importance in personal or professional life. You need to use various digital marketing channels to popularize your products among a large number of people and increase its sales potential. So, how can you do that? Let's study and find out. Create Long Lasting Awareness of Promotional Products The brand awareness is a process in which salespersons, SEO professionals, business managers, etc, use promote a particular brand on the web using different tactics of…
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Old School Marketing Tactics That Are Totally Worth a Shot

Old School Marketing Tactics That Are Totally Worth a Shot

Marketing
Even though we live in a digital world, and digital marketing is becoming increasingly more important, there are many traditional or old school marketing tactics that still have value today. While there are some strategies that have become irrelevant and outdated, there are others that can now be used in a modern way to help boost a business or brand.  Events & Trade Shows Events and trade shows are a great way of engaging with your target demographic and creating brand awareness. Both give you the opportunity to do face-to-face marketing and when it comes to influencing someone’s decision or choice, nothing can compete with an in-person interaction. Events and trade shows mean that potential customers can associate a face, a real person, with your business or brand which has…
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Why Direct Mail Marketing is Far From Dead – Infographic

Why Direct Mail Marketing is Far From Dead – Infographic

Marketing
Direct mail marketing is often seen as being old school and ineffective but according to this infographic from Colourfast it is still a very effective marketing technique. All we need to do is look at the ROI with returns as high as 1,300%. People still like mail and 70% find it more personal than the internet with up to 40% of people willing to give businesses a chance after receiving direct mail. People also just seem to like receiving mail and no matter how big digital marketing gets, direct mail looks set to remain popular. Many see checking their mailbox as a ritual and it is the first thing they do in the morning. Marketers who get to the mailbox in clever and cost-effective ways have a great opportunity to…
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Top Digital Marketing Trends for 2018

Top Digital Marketing Trends for 2018

Internet Marketing, Marketing
The period of customer centricity is here, and as experience increasingly turns into the biggest driver of digital transformation and marketing strategy, 2018 will be tied in with moving the customer relationship to a much deeper and more unique level of personalized engagement. In light of this and given the finish of 2017, CMO contacted a large group of marketing pioneers, vendors and industry observers to discover what 2018 holds for digital marketing. In light of those discourses, we've assembled our main 8 expectations for the New Year, a rundown that features the significance of innovation, building customer trust and validness, and tapping perpetually data knowledge for engagement. Videos (live videos, online courses, simulcast, and others): Video should be the highest priority on the rundown for your substance marketing strategy…
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Marketing, Advertising, Public Relations and Sales Promotion

Marketing, Advertising, Public Relations and Sales Promotion

Marketing
Main differences between confusing notions like Marketing, Advertising, Public Relations and Sales Promotion Let’s imagine the following scenario: you just started a new business (e-commerce business or otherwise), in a particular field of activity or you plan to extend your company formation in UAE, China or another part of the world, and you wonder how to make your products popular so that it can reach the target audience of your choice? Or perhaps you encountered issues in using social media platforms to spread your message and generate the buzz of your own, or you just want to understand the proper and best ways of getting in touch with the community? We are the perfect people for this job because we know what our core services - marketing, advertising, sales promotion…
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Marketing to Millennials in the New Year

Marketing to Millennials in the New Year

Marketing
Now more than ever, millennials are becoming an important part of the consumer population. It’s vital for businesses to understand this group of 20-to-30 year olds and learn to appeal to young consumers. If your e-commerce business is not already millennial friendly, figure out what you can do to make it so. E-commerce businesses are already relevant to millennials by being online but may not be optimized to the group. Even if they are not your target audience, this group is quickly becoming a dominating demographic of consumers and should be considered. Here are some ways to market to millennials this new year. Understanding the Millennial Impact This generation of young people is known for rethinking many of aspects of life and living it their own way. Understanding the way…
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CMS Based Marketing Tips to Boost your Business Outcome

CMS Based Marketing Tips to Boost your Business Outcome

Internet Marketing, Marketing
Many marketers are still not using content management systems and tools. It is believed by experts that those who integrate CMS with other marketing platforms and valuable data will have more advantage. A recent survey conducted by Blue Research state that 94%, customers leave brands when they are not satisfied. While engaging customers for a B2B marketer is a major challenge as 60% customers feel indifferent towards marketing. In order to give great customer experience, marketers should deliver relevant experiences and content across all the devices and platforms. For seamless customer experience, every marketer should use integration of technology between CMS and marketing.  It is a tool for delivering brilliant customer experiences. So let’s have a look at how you can use CMS and marketing automation to boost your business.…
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Marketing Strategy to Increase Sales of your Business

Marketing Strategy to Increase Sales of your Business

Marketing
It is important to have a business strategy to promote your business and services to grab the attention of customers and good employees. You can develop various strategies for growth, people managing, managing conflicts, and other issues within and outside the organization. There are so many marketing strategies, like an interruption and traditional marketing strategy which can apply to the growth of your business. Marketing Strategy Marketing strategy is helpful for the entire organization from sales to advertising team to grow your business. If you are about to start any product and want to introduce the name in the market for that you need to specify a strategy for loyal customers. The main goal of your strategy should be satisfied need of your customers. The product created by you must…
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Challenges that are Roadblocks to Inbound Marketing

Challenges that are Roadblocks to Inbound Marketing

Internet Marketing, Marketing
It’s been a decade now companies have shifted to inbound marketing. Thanks to the evolving digital technology. When we talk about Inbound marketing, it is about attracting people towards business and services and increase user base. With the advances in digital technology inbound marketing has become intriguing. But this fierce competition is making the game tough for each business domain. It is a belief that inbound marketing brings instant results. Assuming that you are attending the social get together for the first time, what will be your first step? Obviously, you will go and meet new people and let them know about your business. This social gathering is a continuous phenomenon of your life. It not only gives you a recognition amongst the like-minded people but also adds a value…
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Marketing Tips and Tricks for Small Business Owners

Marketing Tips and Tricks for Small Business Owners

Content Marketing, Email Marketing, Internet Marketing, Marketing, Social Media
In Today’s world, marketing is generally not a very big issue especially with a number of hi-profile platforms accessible for everyone to showcase their products and spread brand awareness. But, if you are a small or mid-sized business firm with a limited resources or restrained budget then deciding on your marketing method can be time-consuming. With the availability of Digital marketing platform, the marketing business has soared at an all-time high. Now, it is much easier to reach billions of people throughout the world. The Internet has provided us an access to the audience at a global stage. This has only been possible due to the power of social media platforms. Regardless of the benefits of social media platform, it is certainly a time-consuming process and so is the blogging.…
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