Building a Loyal Blog Following: Connecting With Your Audience
In the virtual world, we enjoy more freedom. We value words more than we do looks, especially in a blog where writer and reader can communicate with each other with little or even no reservations. The metrics of your site may be able to tell you if your numbers are increasing. But are you connecting with your audience? Readerships are relationships.
It is not enough that you can convince the audience to come one, the ideal thing would be for them to come again and again and be interested in what you have to offer. You may start with just a small group of followers, but if you can take care of them, they’ll be there to read your latest posts and buy products that you create. If you can engage your audience enough and take care of them, they will take care of your business
Again, readerships are relationships. But how can you nurture the relationships you have with your readers? It is where you tap into the human psychology of relationships and how you can motivate your readers to take the most desirable actions.
Consistency is Key
Some of the most important website element include branding, fonts, and color. What you have to keep in mind is that these are items that your readers have to be familiar and stay familiar with. The design of your website is something you have to be consistent with. If you keep on changing the face of your site, your audience will feel confused, and the familiarity you could have already established will be lost. What can be done about it is to choose around two to three colors and two kinds of fonts for your brands. In time, such design will be associated with your name, allowing the audience to recognize you and your products quickly.
Consistency does not only apply to the design of your site but also the overall usability of the buttons, forms, and links how the audience uses it. It would be great if the readers get to be familiar on how to navigate your site. It allows for a smooth experience as they go along into the other contents and products you have to offer.
Your readers are special people. Treat them well and take extra care of them. Here you can create personal experiences for your audience. Your brand will be perceived by the way the people your website. Your website becomes the representative of your products. So you have to ensure they get a great experience even on your site.
There are plenty of other ways that you can get personal with your readers. You can employ apps and tools that can allow you to identify where the locality of your visitor is. In doing so, you can tailor your content and products depending on their location, profile, and viewing history. Here you can use the Quick Sprout tool and Sajari.
For a some of your avid readers who regularly, you can send them some token of your appreciation and some handwritten notes to thank them for their trust and confidence. Don’t forget to offer special discounts and deals to your regular visitors.
Build a Trustworthy Blog
A part of your responsibility as an entrepreneur is to ensure that your followers can count on you. You can do this by leveraging social proof. What is social proof? It can be testimonials from authoritative figures about your content or your products. It can be logos of companies you have worked with. It will make your audience trust you more because they know you are working hard, and you are putting out the good stuff and not just ripping people off.
The cornerstone of effective online marketing is a loyal blog audience. It takes a few more visits from a reader before they decide to purchase any of your products. In this case, it is beneficial to tap into the human psychology in trying to understand how the human mind works. Create strong relationships with your audience and build a trustworthy blog and reliable products. Be patient and be consistent, slow and steady is the way to go.
Nicolas Finet is the Co-founder of Sortlist. He spends his time developing his digital marketing skills with his team for various businesses. He graduated from Solvay Business School with Master’s Degree in Business Engineering (Management) with a Major in Marketing.