Nowadays, starting an e-commerce business has the potential to become a quite profitable and successful career. However, attracting customers and standing out in the crowded market is more difficult than ever. Still, you don’t need to become an e-commerce giant like Amazon or eBay to effectively capture the attention of your customers or to successfully grow your business. Instead, you need a good strategy that will make your business more visible and easy to find online, so that your messages have an effective way of reaching your target audience.
Search engine optimization (SEO) is one of the best ways to achieve that. Not only does SEO help your e-commerce business become more visible and easily found, it also improves your online credibility and reputation by helping you rank higher in search engines such as Google. After all, appearing on the first page of search results is the same as being recommended by the search engine itself. Here’s a beginner’s step by step guide for e-commerce SEO.
Develop an SEO strategy
SEO is a cost-effective marketing strategy, which means you can adjust it according to your current budget and improve upon it as your business grows. The first thing you have to decide on is where you want to begin, meaning you need a clearly defined SEO strategy. Start things off by deciding what you want to accomplish with SEO.
For instance, do you want to improve your online visibility, drive more traffic to your website, improve your website’s authority, drive sales, improve conversions and so on? Once you’ve decided on the goals, you can start implementing methods that will help you reach those goals. SEO demands constant work and it’s a long-term strategy, so it may take some time before you see results. It’s important to remember that you can always improve your SEO efforts when the need arises or when you want to reach different goals.
Research your keywords
SEO helps you reach the first page of search results, but you have to rank for the right keywords first. Keywords are phrases that help drive traffic to your website, i.e. words that help online consumers find you online and words that describe your products and services. In SEO, a keyword is a phrase you rank for, which means when someone types that keyword into their search bar your website will appear among the results. Which page your website will appear on depends on how high your rank for that keyword in a specific search engine.
That’s why you need to research the right keywords for your business. Tools such as Ahrefs and SEMrush can help you identify keywords that are the most relevant for your business and how often those keywords are searched for. In addition, you can check in on your competitors to see which keywords they’re ranking for in order to find a competitive advantage. Keep in mind that you can either rank for short-tail or long-tail keywords. Short-tail keywords have more competition, but they drive more traffic, while long-tail drive less, but more quality traffic.
Optimize your website
Your website’s performance and optimization affect your SEO efforts and rankings. For an e-commerce business, a well-optimized website is essential for success and customer satisfaction. That’s why you need to conduct some technical and on-page SEO. Technical SEO is about properly indexing your website, getting rid of duplicate content, fixing broken links, redirect issues and getting rid of 404 errors. Also, search engines consider your website speed, security, and mobile friendliness when determining your ranking.
That’s why you need to implement a responsive design, which will allow your customers to view your pages on any device without any difficulties. As for on-site SEO, you need to ensure that the content on your page complements the keywords you rank for and that website visitors have a seamless experience on your pages. Furthermore, navigation, usability, and user-friendliness are also very important. In short, the better the customer satisfaction and experience on your website, the more love you get from search engines.
Track the right metrics
Tracking metrics allows you to determine how effective your SEO strategies are. Metrics allow you to identify key performance indicators (KPI) and understand where your efforts have the most impact and where they’re falling behind. For instance, tracking bounce rate allows you to determine how long website visitors stay on your pages and why they leave. Also, tracking conversion rates determine how effective your efforts are in turning visitors from different sources into customers.
Simply put, tracking metrics gives you access to in-depth data about your SEO strategies and their impact on your business. You can use trustworthy tools for SEO reports, which can help you analyze the data and improve your efforts on time. Tracking metrics is essential for every e-commerce business because it allows you to identify your strengths and weaknesses, as well as help you outrun your competitors, by maximizing your efforts at the right moment.
Conduct off-site SEO
Off-site SEO consists of activities that will improve your website’s authority, boost your online visibility and improve your exposure. SEO activities such as link building, guest posting and developing high-quality content can help you do that. For instance, guest posting on relevant and reputable websites or blogs can build your reputation and credibility.
Moreover, creating backlinks on reputable sources will drive quality traffic back to your website. In addition, creating high-quality content and publishing it on social media or other relevant channels will improve your exposure, allowing you to capture the attention of your target audience and improve your marketing efforts. Needless to say, backlinks and quality content are at the top of the list of Google’s most important ranking factors
In order to outrun their competition and survive on the over-crowded market, e-commerce businesses simply need SEO. SEO is no longer optional if you want to truly capture your customer’s attention and reach business success.
My name is Alex Williams. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to a wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog.