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Bargain vs quality: New study shows consumer preferences

Everyone wants a good deal with shopping for goods and services. But are consumers willing to comprise quality for a better price?  Does it vary between different products and services?

To try and find out, Avya Skincare recently surveyed 2,000 consumers to try and learn more about their expectations for quality and discounts when shopping for products and services.  They wanted to learn which products and services that consumers cared most and least for about quality as well which products and services respondents bargain-shopped the most and least for.

Listed below are the results of their findings and some conclusions that can be drawn about the quality of services vs bargain shopping.

Quality

Respondents cared least about quality when shopping for:

  1. Manicures
  2. Pedicures
  3. Tattoos (Millennials are 33% more concerned with the quality of tattoos than baby boomers)
  4. Bikini waxing
  5. Eyebrow waxing
  6. Hair color salon services
  7. Makeup (Women are 31% concerned with the quality of beauty products and services than men)
  8. Facials
  9. Alcohol
  10. Maid and cleaning services

Respondents cared most about quality when shopping for:

  1. Condoms
  2. Car repairs
  3. Electrical repairs
  4. Dentist visits
  5. Doctor visits
  6. Lawyer and legal advice
  7. Educational services
  8. Accounting services
  9. Cars
  10. Financial advice from a financial advisor

The big takeaways from this data are that consumers seem to not care much about quality when shopping for beauty services where on the flip side consumers really care about quality when purchasing professional services related to our own health and wellness.

Bargain shopping

Respondents bargain-shopped least for:

  1. Condoms
  2. Doctor visits
  3. Tattoos
  4. Therapy
  5. Dentist visits
  6. Financial advisor
  7. Eyebrow waxing
  8. Lawyer
  9. Bikini waxing
  10. Accountant

Respondent’s bargain-shopped most for:

  1. Clothes
  2. Cars
  3. Toys
  4. Toilet paper
  5. Magazines
  6. Smartphones
  7. Books
  8. Concert tickets
  9. Electronics
  10. Shoes

When it comes to big ticket purchases, there were a few services (accountant, doctor visit, lawyer, and therapy) that consumers had no interest in receiving a discount, but demanded the highest quality of services. We can reasonably conclude that consumers expect a high level of quality from services like healthcare and money management.

The survey analysis also looked at the topic of high-quality bargains.  Consumers demanded these items be of the highest quality but strictly at a discount:

  1. Clothes
  2. Car repairs
  3. Books
  4. Dining out
  5. Furniture
  6. Produce
  7. Meat
  8. Internet
  9. Mattress
  10. Real estate
  11. Shoes
  12. Smartphones
  13. Toilet paper

One thing to note is that most of that list is consumer products. Things like toilet paper people want high quality but don’t want to pay much for it.  These are mostly items that consumers expect to get at a discount and have little interest in paying premium prices for. One final takeaway from the survey analysis is that income was not a factor when looking at people’s preferences for both quality and bargaining.

Bargain vs quality: New study shows consumer preferences

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