Actionable Tips that will Increase Your Web Traffic

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Actionable Tips that will Increase Your Web Traffic

5 Sure Shot & Actionable Tips That Will Help You Increase Your Web Traffic

You have developed an amazingly designed website with seamlessly flowing & relevant content. The photographs are carefully picked and aesthetically pleasing, and you offer your products/services at the most unbelievable price.

But all this would be of little significance if you do not receive enough website visitors.

So, what to do?

Yes, On/Off Page SEO and paid ads are pivotal in increasing web traffic, but what are the other less talked about yet important actions you can undertake to take your web visibility up the ladder?

Being extremely dynamic, the world of digital marketing is forever changing. What might have worked a few years back may become redundant today. Hence, this blog discusses relatively new tips with a shelf-life, at least for a few more years to come.

Blogging is Fine, But Invite Guest Bloggers Too

No one is oblivious to the benefits of blogging. The more blogs one publishes, the better the chances of generating more leads. Studies prove that organizations churning out more than 16 blogs a month will likely generate 4.5 times more leads than the ones who just came up with 4.

Besides, longer blogs (anywhere ranging between 2000 – 2500 words) can generate leads over a potentially longer period.

However, inviting guests to write a blog on your website can be a game-changer. This is because the writers, along with their expertise and the written piece, also bring their followers.

Generally, most bloggers share the published links of their blogs on various social media platforms. This way, you can access their followers, who will visit your website to read the blog.

You can start with those who write for a nominal fee and then increase your budget if you get a good response.

Switch to a responsive design.Responsive Design Website

What would you do if you opened a website similar to the non-responsive website in the above image? You will probably try to zoom in, read, and hit the close button in another moment and get out of it.

Responsive design has less to do with the web traffic per se but is closely linked with the bounce rate. You certainly want your customers to spend more time on your website than give you guest appearances.

A decade back, it was OK to have a desktop-based website as less than 1 % of users were accessing websites using their phones. However, in 10 years, the percentage of users browsing via smartphones has increased to a whopping 52%.

Today, the number of smartphone users across the globe is 2.7 billion. This figure is expected to rise in the coming years.

Statistically speaking, the smartphone bounce rate is 28% higher than desktops.

Responsive design is a worthy investment that you should go for.

Go for Website Translation

Business owners often think website translation is important only if you are an international brand. This is not true because the cosmopolitan culture resulting from globalization and migration has turned almost all major cities into heterogeneous societies speaking more than one language.

Take, for example, the case of Germany; out of the total population of 82 million, a staggering 14% (16 million) are immigrants who do not have German as their mother tongue,

Similarly, Canada has English and French as two of its official languages.

According to a study, more than 72% of users prefer browsing in their native language, and 56% of them are likely to purchase a product from a website that is in their mother tongue, even if a website in a foreign language is offering the same product at a lower price.

To top it all, 46% of the respondents said they would never make any purchase from a website in a foreign language.

With the data above, it is needless to say that a multilingual website will help widen the pool of customers, eventually resulting in more conversions and more sales.

Invest in Video Marketing

2017 Mark Zuckerberg said, “I see video as a megatrend, in the same order as mobile.” According to Tubefilter, video sites account for 65% of all internet traffic as of 2022. This is a 24% increase from 2021.

Regarding business, 96% of B2B organizations use videos extensively for marketing campaigns. Videos are effective because the human brain’s capacity to process visuals is 60,000 times faster than pure text.

Within eCommerce, explainer videos are a rising trend that gives users a peek into the product and its features, which helps influence the buyer’s decision.

Videos further prove to be better when it comes to visibility. Data suggest videos receive 1200% more shares than text and images combined. Also, Google ups the ranking of websites with videos on their pages.

Exploit Google Business

Launched in 2014, Google Business has become one of the most powerful tools to boost local SEO. The information that pops up on the right of search results gravitates the users towards it, and by making it all the more compelling and enticing by using the right posts, picking up the right images, and collecting great reviews, you can make it work for you.

Interestingly, over 80% of businesses can still not take advantage of GMB according to their full potential.

You can even announce new events, display offers, and focus on different niches from time to time, depending on the overall mood of your targeted users, and drive them to your website.

To conclude

It is also very important that your website’s loading speed is less than 4 seconds; if it is under 3 seconds, then that is the best. This is because users have no qualms about hitting the close button if your website takes a little longer than expected to load.


Author Bio:    Vishal Vivek is an eminent Indian serial entrepreneur. Despite having to shoulder huge family responsibilities at a tender age, a lack of proper training, and a shortage of resources and funding, he started SEO Corporation. He scaled it up to a well-known SEO company with sheer willpower and integrity of character. In the uncertain world of search engine optimization, he is one of the few experts who give guarantees and honors them.

The Times Group recognized him as a legendary entrepreneur and published his biography in the book  I Did IT (Vol 2) when he was 30!

Author Email id[email protected]

Actionable Tips That Will Increase Your Web Traffic

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