How to Create Actionable Content Marketing Tips for Marketers
You know it in yourself that you’re making good content, but is it truly enough?
You spend hours on end, editing, and revising your posts so that it turns out well-structured and concise. Yet, even so, you’re not getting the type of response that you want. What seems to be the problem?
Well, for one thing, you should consider that you’re not the only one putting out content on the internet. Competition is fierce. It always has been. Even if you’re making good content, it might as well be buried under a pile thanks to thousands, if not millions of other marketers, entrepreneurs, and business owners who are spending resources to have quality content written up for them on a daily basis.
What a truly terrible match up! How are you supposed to win against that? Simple, you create actionable content. If this is your first time hearing about actionable content, then you better strap yourself in. This little strategy will help boost your ranking.
Actionable content is the type of content that an end user can digest and apply into the real world. In any case, you can say it’s a bit similar to the many, many DIY (Do It Yourself) videos you’ve probably seen all over social media.
The aim of actionable content is to give the audience value for their time, eventually eliciting user preference and positive response. It’s a good strategy because:
- It grabs the audience’s attention and builds trust.
- It improves visibility in search engines.
- It increases domain authority.
- It heightens social media traffic.
- It boosts brand reputation.
Seems like a pretty good bargain, doesn’t it? In case you’d like to give creating actionable content a try, I’ve written down a couple of pointers about implementing actionable content that you can take note of:
- Know your basics
Before you take a deep dive into the topic, it helps for you to brush up on the subject first. That way, you can better plan and execute your strategies. (Besides, it never hurts to be prepared).
For starters, here are the common elements you should make note of when it comes to creating actionable content:
- It should target a specific audience.
- It should engage your audience.
- It should provide value.
- It should establish trust.
- It should bring a solution to your end user’s needs.
- It should align with your marketing goal.
- It should communicate a message with clarity.
- State your offer
Not everyone has enough time in their hands to read through a long post. If anything, more people are inclined to simply skim over your content and pick out the data that they need.
However, there is a way in which you can convince them to continue to read through your article, and that is by telling them right from the start how they can benefit from it. Make your ideas straight to the point yet comprehensive, making it seem like you really did your research or you know what you’re talking about.
- Optimize your media
Most content on the world wide web goes hand in hand with a picture or video. However, you shouldn’t just post media that visually pleasing. You should also ensure that it is related to the substance of your content.
When posting media, keep in mind that it should act as a preview for the whole text or as a bridge that will connect one idea to the next. Doing this will not only help retain the audiences’ attention, but it will also prevent them from getting confused.
- Answer your audiences’ questions
It always helps you to see things from an end user’s perspective. Think about it. If you were a part of the audience and you were seeing your content for the first time, what kind of information would you be looking for? In the first place, what would have been your line of reasoning before you looked up such content?
By understanding the reasoning behind a consumer’s needs, you will have an easier time creating a solution for them. You can even say that this strategy is a means of meeting the demand, and when the demand is met, a sale happens. Or in this case, you get to earn a higher rank in the search engine results.
- End your content with clear CTAs
This part of creating actionable content may seem the easiest. However, in actuality, it isn’t. There are too many factors to consider in order to make a call to action work.
Rather than creating a solution for each of those factors, you should consider voicing a sense of urgency in your CTAs instead. Keep your statements short, yet powerful. Utilize striking words such as: “you”, “free”, “bonus”, and “instantly” to capture your client’s attention. Don’t be afraid to mix and match to see what works best for your demographic.
Actionable Content Marketing Reaps Rewards
…Rewards that will help you grow both your website and your business!
Hopefully, this blog post has given you better insight on how you can raise your content up to the top. If you have other ideas on the topic that you think belongs in the list I made, go ahead and type it down in the comment section below. I’m interested in learning what you have in mind. You may also share this post and start a discussion with your friends!
I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible for Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver