- eCommerce

A Complete Checklist to Launching an eCommerce Website

Building a website from scratch may take some time and planning but, one thing this endeavor isn’t is difficult. And, to further simplify the nitty gritty of e-commerce website development, web development London strategists decided to come up with this manual/checklist to help you out.

The work involved in launching a website can be divided into five main categories; design, content, testing, marketing and lastly, tracking. And an important thing to remember; the order these categories were mentioned in, is exactly how they should be executed.

  1. Design

Design can be further divided into 3 sub-categories; layout, performance, and security.

A Complete Checklist to Launching an eCommerce Website

  • Layout

For the web server side, you want to work with the most popular and reliable scripting languages. This ensures you can find reliable support quite easily in case of urgency. JavaScript and PHP web development scripting languages are two of the most commonly used scripting languages and they have truly earned their fame.

For the user side, HTML and CSS are the reigning champs. These two (highly interrelated entities) are not exactly programming languages; they are more like a guide for your web browser on how to display the web page that a user is currently visiting.

  • Performance

It’s not just the design but the website’s performance too, that matters. If your website is slow or even slightly to the slower side, your website traffic will eventually lose patience and go to your competitors. And that’s why it’s essential for your website to run at its smoothest all day, every day.

Today, there are more phones in this world than computers (and people!) which is why your website needs to be mobile-friendly. Ensuring your website is smooth and easy-to-use on all kinds of devices is only going to help you find success with your website even sooner.

  • Security

If you’re having the scripting done in-house, web development London experts cannot stress it enough how important setting up a backup system is. Whether it’s maintenance or a malicious attack, your website will stay safe and running 24/7.

Talking about safety, ever noticed that “https” at the beginning of a web site’s address or a padlock sign in the URL bar when you visit a particular website? Such sites use SSL certificates to encrypt client data so that even in case of data theft, the data will be secure. Not only that, Google ranks such websites higher too. Safety and ranking boost rolled into one package, tell me that’s not a great deal.

And Last but not the least; want a shortcut to the client’s trust? Create a favicon. It’s the small icon that appears next to the website’s name in the tab bar. This little trick will help make your website instantly recognizable and as studies have shown, earn your clients’ trust.

  1. Content

The content is published on the website after testing but some hours before the launch. But, in order to do that, you need to start working on curating the content almost as soon as you start working on the website.

Also, if you don’t want your images to get stretched and appear pixelated on some devices, always use premium high-quality images and test the images for pixelization by visiting it from different devices, especially the ones with high-resolution screens.

And, the one thing that you are forbidden to forget about, is proofreading. Proofreading is the step that’ll help you decide whether the content is ready to be published on the website or not. Also, while you’re at it, get someone other than the content writer to proofread and review the content; it’s more effective that way.

  1. Testing

One thing all php web development experts agree on is that testing is the most important phase of launching a website. The longer you take with testing the website, the better it will turn out to be. Honestly speaking, there are so many different tests that we could write a whole book on them but the ones mentioned below are some of the most important.

First and foremost, using stock images and placeholder content is quite common during the development stage, but once you’re done with that, remove every single bit of placeholder content and stock images on the site.

There are bound to be some broken links on the site, find them (or alternatively, get a service to do that for you) and remove them. Also, a bad link or a deleted page will take the visitor to a 404 error page, it’s important that you set up a 404 error page that’s filled with related links and articles so that the user doesn’t end up leaving the website by closing the tab.

You’ve built your website for traffic; now make sure it can handle it too. Loads of it, that is. Testing for big loads of traffic will ensure your site runs smoothly when it happens for real.

User testing is also another important one. Get a few people who haven’t seen or know anything about the code and layout of the website, now get them to use the website to see how easy (or hard) they find it to move around your website.

And just like with different devices, your website should work fine and dandy on all web browsers too. Or, at least the top 10 most common ones of those.

  1. Marketing

Marketing has two aspects; social media and SEO (Search Engine Optimization). You can start social media marketing once your website enters testing to try to build the hype. Also, make sure your website has social media icons that link to your social page/profile.

SEO begins once you’ve launched the website. SEO is about helping your website links appear in the topmost search results when a user runs a related search query. The way to achieving this is by incorporating special keywords into your content. There are many services online through which you can find the right keywords for your brand.

  1. Tracking

Once your site goes live, it’s extremely important that you track your website’s performance and conversion rates using a web analytics tool. It’s important that you do this only after your site goes live as the stats from the development phase will just pollute the data.

There are quite a few web analytics tools out there but Google Analytics is probably the most popular and reliable one.

Honorable mention: Website enhancement list

Throughout the development phase, you’ll come across a lot of features that you couldn’t add to your site because the launch was too close or, things you couldn’t do because you didn’t have any user data. It’s important that you don’t forget about any single one of these and instead, add them to a list.

Once your site has gone live and your website starts seeing a constant inflow of user data and revenue, you can go back to this list and add those things to your website now.

That’s all, folks!

And there you have it, one fresh website right from the farm!

A Complete Checklist to Launching an eCommerce Website

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