When you live in Australia and look for products/services on the internet, naturally, you love to prefer local search results shown in Google & other search engines. In simple terms, local SEO is a set of definite rules and regulations used by the digital marketing professionals to optimize websites for specific geographical locations.
For example- if you optimize your website for the Australian market, Google will display the website or its pages prominently to Australian customers at first and then to the visitors living in remote areas. If you run a local business in Australia, it is very important to optimize your website for the local market. But, how can you do that? Let’s find out.
- Put A Local Address on Your Website
Google uses your site’s details to display it in local search results. So, while optimizing your website for a particular domain, you should follow the Google’s guidelines for local SEO. First of all, put a local address on your website which contains the physically verifiable details with an active landline/mobile number, Fax Number, and a corporate E-mail ID. It lets Google and visitors know about the exact location of your website and deal with you accordingly.
- Improve Meta Descriptions and Title Tags as Per the Location
All SEO professionals know the huge importance of Meta descriptions & title tags for SEO. Both of them let search engines and visitors know the major highlights of the content. So, they become able to guess the type of content in advance. It helps search engines to display the content as per their merit. While optimizing your website for local search results, add title tags and meta descriptions for “keyword + your city/state/country. It enables Google to display your website prominently for local search results and increase the volume of organic traffic to the site from specific locations.
- Keep the Language Preference in Mind
When you optimize your website for local search results, it becomes mandatory for you to keep the language preference of the people (living in those areas) in mind. For example- if you are optimizing your website for Australia, write content in Australian English and optimize it very well for the Australian audience. Always keep in mind that your website is visited by all types of people. So, keep the content language structure simple as far as possible. In this case, your Google considers your website content to be highly useful for the targeted audience and display it or its pages in local search results.
- Local Business Schema
With the help of Schema, you can easily categorize the most important information on your website. Although Google is smart enough to perform its duties on its own but its algorithm has to toil a lot to exclude the most authentic websites and web pages for local search results. Google’s work becomes much easier if you add the relevant data to your website, such as telephone number, cities, etc. Adding scheme to pages is one such practice. It depends on several factors, such as access to the right templates and the CMS with which you are operating your website.
- Add Google My Business to Your Website
Google My business is the real pal of all those SEO professionals who optimize websites for local search results. To add this tool to your website, just follow the below-mentioned steps:
- Make a claim for local listing of your website,
- Complete the verification process for your account,
- Provide the accurate business details,
- Links to your website,
- High-definition images of your business.
Once you complete this page, collect reviews from customers and set criteria for the local listing of your website or its pages. Google will display your website/its pages in local search results as per its settings.
- Make Logins at Regular Intervals
Google has made it clear that it can terminate all those accounts that has no activity for 6 months or more. Therefore, you should login your Google My Business account regularly. It will help your website to maintain its healthy position in local listings.
The citation aspect is one of the most important factors when you optimize your website for local search results. It’s because Google makes use of a specific set of directories and listing sites to collect the data and use it to refer your website. If your website is present on the Google My Business, but unavailable elsewhere on the Global Internet, so, Google may have a narrow feeling whether your website really exists or not. So, get citations without any fail. It helps your website to rank well in local search results prominently with low and high-performing keywords and phrases under your niche.
Local SEO is an important part of today’s online marketing of websites. It helps entrepreneurs to improve the visibility of websites in specific locations and grow their local business by leaps and bounds. Just follow the above-mentioned tips to get the desired results while optimizing your website for local search results.
Lauren Mclaren works as a blogger in Digital Muscle Limited which is one of Best SEO Company in Australia. She loves writing about new updates and trends related to WordPress and SEO Technologies.