In this digital era, every business has felt the need to get recognized in the web space. In a bid to make their presence felt across the internet, brands and businesses are striving to learn and improve their online marketing techniques and strategies.
However, Digital Marketing can be a daunting task for someone who has recently got acquainted with this concept. Moreover, how to initiate? what strategy to adopt? how to succeed? And what basics to be kept in mind might bother a novice.
Let’s explore the basic concept of digital marketing through this article.
What is Digital Marketing?
Digital marketing is broadly termed as data-driven marketing. When digital platforms or technologies are utilized to promote product or services, it is referred as digital marketing.
Gone are the days when salespeople wandered from door-to-door for marketing their products. With digitalization, everyone is glued to the internet. Today, businesses worldwide believe in the scope of digital marketing for spreading brand awareness.
Digital marketing can be done via online as well as an offline medium. Offline marketing includes television advertisements, radio advertisements, telemarketing and much more.
While offline marketing is important, it can prove to be a costlier investment. Whereas, online marketing would not require you to spend more than your basic budget. Notwithstanding, you can estimate why people these days prefer online marketing techniques over any other conventional options.
In order to survive in this digital era, it is necessary to understand how marketing techniques have changed and how they can be used to outline ultimate outcome of the business.
Here are 7 basic terms which businesses can learn and incorporate in their online marketing tactics:
- Search Engine Optimization
- Content Marketing
- Search Engine Marketing
- Email Marketing
- Social Media Marketing
- Native Advertising
- Affiliate Marketing
#1. Search Engine Optimization (SEO)
The process of increasing traffic to a specific website with a purpose to rank it high on the SERPs (Search Engine Results Page) is known as Search Engine Optimization. As the name suggests, it includes optimizing a website to rank well in the results of a search engine. It is a broad concept which is considered to be the most important technique in the digital world.
SEO is segregated in two parts i.e. On-page SEO and Off-Page SEO. When a website is optimized and all the efforts are made internally, it is called On-Page SEO. This technique includes better URL structuring, assigning meta title to each and every webpage, putting meta descriptions, image optimization, headline & body tags, internal linking, and keyword density optimization.
Whereas, Off-Page SEO technique includes all the efforts that are made for improving the website’s rank. This technique also integrates inbound marketing. It is mainly used to acquire exposure and increase the search rankings.
#2. Content Marketing
A strategic approach that includes creating content and sharing it on the social platforms is termed as content marketing. It includes creating blogs, videos, and social media posts.
With a purpose of branding, creating visibility and customer engagement; a content marketing strategy is planned and executed accordingly. There are several points needed to be considered while planning the right content marketing strategy such as content should be original, informative, wise use of keywords, frequent guest blogging and much more. For instance, if you wish to create a website that is specifically designed for the blogging purpose, then blogging platforms like Wordpress should be used.
#3. Search Engine Marketing (SEM)
SEM involves promotion via paid-advertising to increase rankings in SERPs. SEM includes paid techniques such as Pay-Per-Click, Cost Per Impression, Search Analytics, and Web Analytics.
Interestingly, Search Engine Marketing incorporates SEO as an important tool. However, the basic difference between both is that the SEM is totally paid technique, whereas SEO is unpaid technique. To elaborate further, when traffic is driven to the website through unpaid SEO techniques, then it is said to be organic traffic.
#4. Email Marketing
Sending a commercial message to a group of people using email is termed as email marketing. This marketing technique is used for sending advertisements, disseminating information about the company’s latest product/service, declaring offers or sales.
Marketing a business through emails is beneficial for creating brand loyalty, brand awareness and building a trustworthy relationship with the customers.
#5. Social Media Marketing (SMM)
Using a social media platform to promote business is termed as social media marketing. Nowadays, people have set a trend via SMM, as the majority of the people can be found actively using social media.
Sharing website blogs, videos, images, memes, gifs, etc, on the social media profiles is one of the most accessible ways to reach your potential audience at large. For this purpose, you can start with a few major social media platforms such as Facebook, Twitter, Google+, Instagram, Pinterest or Snapchat.
#6. Native Advertising
Native advertising is referred as a paid media used for promoting a product or service through sharing content on digital platforms in such a way that the form and function of the content match the style of the platform. For example, if an advertisement is posted on YouTube then it should be in the video form. Image format should be posted on Instagram and content in the form of a blog should be uploaded on WordPress platform.
#7. Affiliate Marketing
Affiliate marketing is prominently known as referral marketing. It is a method of promoting products or services to brand-new customers by referring. Usually, word of mouth is adopted for referrals. It is mainly a strategy of earning a commission by promoting other people’s services or products.
Digital marketing is a broad spectrum which involves incorporation of several techniques wisely to promote a business. In order to survive in this competitive market, it is imperative to adopt and integrate strategized digital marketing techniques that would take profitability of your business to a sky-rocketing height.
Author info: Joseph Payne is the marketing manager at CouponsMonk, a deals and discounts provider company. He is passionate about money savings, investment, and finance industry. In addition, Joseph also supports non-profit agencies that provide healthcare solutions to handicapped and disabled people.