If you are an Instagram lover, you love spending time on this visual platform then go for it. However, you decided to open a business profile for your product to get extra attention like others. Is it possible? Will you gain enough following and turn those followers into potential sales or ROI.
Let’s start with some of the statistics that show true results on how each business profile is actively participating to conquer those customers.
If you get 10 to 15 likes, comments plus have a small following then don’t worry anymore. Instagram is a world of 1 billion monthly active users. With this much engagement through visual and video content, what more can this platform do for businesses? 7 out of 10 Hashtags you see on a daily basis are branded. According to the statistics of the essay help UK, the hashtags bring your business almost 12.6% more engagement.
How to increase sales through Instagram Marketing strategies?
How to increase the follower rating with this much benefit for a business? Making Instagram marketing strategies to attract customers, making recognition and brand loyalty is what our plan is. Keep in mind: 80% of the users follow a business account, 60% of your potential customers will found you versus Instagram. You might be the one if you calculate proper strategies that give you instant results.
Highly engaging Instagram bio
Just like the profile picture that should be attractive enough to make your followers recognize you instantly. Exactly like that, you need to make your Instagram bio look perfect, simple and informative. The Instagram bio has to be as good as a visiting card where a customer looks into it and identify each and every detail about your brand, what you do, and informative content for interesting users. So, the bio should be limited to 150 characters and a link that places you where the actual website is located. Find your main keyword that will go into your bio content to make them clear.
Why not add your branded hashtag to attract more visitors. As research estimate branded hashtags can give enough traffic and following when adding to your Instagram bio, this may allow visitors to easily find more photos related to the same hashtag.
Do not brand yourself too much
You have converted your Instagram profile to a business platform. So, now is the time for posting daily engaging content, photos, and videos to get back to your users. Most brands do this common mistake to drive traffic their profile. Daily posting does not mean being promotional. The content does not have to be marketed as a traditional advertisement promotional campaign. Be funny, unique and stand out with your competitor that is what today’s marketing strategies are all about. Post behind the scenes or employees’ pictures to get viewers the idea of how these products are finalized. We are not advising you to stay away from promotional stuff, No! But to create a promotional post in such a way that won’t bore the customers nor do they unfollow for frequent posting.
Swipe up features is good to go
People need an instant solution or quickest way possible to navigate you through anywhere convenient. The swipe up features has been seen by you guys when you click on the stories of some favorite brands. The easiest method to attract customers who were roaming around on to find links through your bio can quickly do it through a swipe up feature. Once you access this amazing function you won’t need to redirect followers to bios again and again. Just promote your product through a swipe up function on your stories add a link to a landing page where you can easily buy or shop to cart.
Post product multiple times
Your customers are the ones who will remember each of your mistakes or special moments but if you post a product once and then never post it again. The after-effects will be disastrous. They will instantly forget such business once in a blue moon ever existed in their news feed.
The best thing is to visualize your followers as they quickly scroll through their feeds every time they are active. This trick has been imposed by writing my essay for me who were at the initial stage of entering the platform. So, if your brand is too promotional they will instantly remove you. You won’t want that to happen. The quickest method is to post daily with different strategies to promote your product. Such as you can first post a picture of your product, next you can share it on your story. Then, lastly, you can also go for behind the scene moments to display a demonstration of the product.
Run a contest to win prizes
The contest or giveaway sessions are awaiting events that even the viewers are waiting for. It not only grabs attention but also outshines your competitors. People love to mingle with business who posts contests or giveaways to the selected winners. Who does not love free gifts, so this running contest makes engagements, attracts new customers or drives eCommerce sales with Instagram.
Buy shout outs
Firstly many of you do not know what shout outs are?? They are the ones when an influential post a picture with a caption allowing its followers to connect with this account. You can use this technique to attract followers to your account. How? By observing another account that is larger than yours, with the help of their little efforts you can fuel back followers instantly.
Reach out influencers
Influencers are the backbone of any marketing strategy to work perfectly. It is been seen high engaging influencers can guarantee successful marketing campaigns by helping companies to collaborate. The audience of influencers is loyal, obedient and trustworthy whatever they endorse on to their platforms is directly attracted by their followers. They can deliver the authentic message to the right customer, portraying correctly with high endorsement.
It’s a wrap
Instagram has proven it’s self the best marketing platform that has not only to attract businesses but also customers of those businesses to engage, converse and get up to date information regarding everything you need to know.
Jamaica Roberts is an amazing person, an enthusiastic Human being. She is been in this content marketing field for 6 years and has been spreading the talent of words for her readers.