Many people have recognized the potential of eCommerce websites. Just because your business activities take place online, there is no reason why you could not use offline promotional techniques. If you were running a brick-and-mortar business, you would not have second thoughts about investing in an online campaign. Use all channels available for promotion. You will see that the offline world can also be very exciting.
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Set up a store
If your eCommerce is selling original products, something which is not available at every corner, start by addressing people’s skepticism. People who have doubts about online shopping are usually concerned about not being able to see and feel a product in real life. A phenomenon called pop-up stores allows you to set up a temporary store designed for people who want to try out your products. They will help you make some revenue, but more importantly, they will raise your brand awareness and remove any doubts. Alternatively, you could go for a pop-in store and rent space within an existing retail store.
Very old fashioned, but very convenient if you design the promotional material in such way so it focuses on your website. Use flyers you can hand out at peak spots, and business cards you could pass on and “accidentally” drop in public. While flyers can include any promotions and special offers you came up with for this campaign, business cards should have an air of mystery. If you leave them randomly lying around on a table in a coffee shop, a curious mind of those who find them will lead them straight to your website. You can do the same with stickers, pens, and lighters.
Leave your name everywhere. Come up with catchy clever ads, which may not be on a billboard but are more efficient. Paint the street, the walls, set up sculptures and street performances. Make sure you are everywhere people look. After a while, it will stick with them.
Once again, even as a digital business, you are still a part of a niche, and you have every right to participate in all niche-related events. Take part in a local trade show, or travel and visit a trade show whenever you get a chance. All you need are some free-standing poster display stands and samples of your products. This is an excellent way of promoting your business with customers, but also creating a network of peers from the same industry. Depending on what it is you sell, you may end up doing B2B, and gain some well-paying regular customers.
In addition to the previous point, instead of selling directly to other businesses, you can partner up and promote each other’s businesses. You can sell their products online and they can include your website on their promotional material and advertise you as “their” online store. That is, you would basically be the place where their products are available online. This type of cross-promotion does not cost you a thing but could work wonders.
If you want to be a successful businessperson, start acting like one. Believe in yourself, and recognize the work you have done so far, your skills, and the knowledge you have gained from it. There is a huge see of young entrepreneurs who are hungry for the info you can share with them. Tell them how you did it and how you coped.
Also, use the connections you have made so far and ask others to participate in your events. In addition, do not hesitate to accept or even offer to speak at events others organize. By doing so you may create a base of people who respect you and admire you. This is valuable in its own right. However, it can also increase your website’s traffic rate, boost your sales, and your brand image.
People enjoy free stuff, both online and offline. Print promotional labels on your products and hand them out for free. The freebies could be samples of your products, your actual products, or any other promotional material with your website on it. These could include balls, T-shirts, keychains etc. You can give them out in the street, organize a contest on a trade show, for example, or sponsor an event with your goods.
Offline marketing efforts give your business a whole new side, they allow potential customers to interact with it. Some of these types of strategies are the best way of letting customers get to know you. Embrace it and be creative.
Leila Dorari is an entrepreneur, freelance writer and business-improvement enthusiast from Sydney. Currently, she is consulting companies on various effects different marketing solutions can have on their business. In her spare time, you can usually find her window shopping.