Crafting the perfect landing page isn’t easy.
You have to take different components into consideration. In fact, it is more than just coming up with something that is aesthetically pleasing to the eye or simply looks good. It’s a combination of unifying visual and intuitive landing page elements that can rise above your competitors.
It’s true that all landing pages have that one important purpose – to turn visitors into valuable customers through a highly effective call-to-action. It can be signing up for a free trial, a newsletter, or filling in a form. Conversions may vary from industry to industry.
However, the goal here is pretty much rising above the norm.
[attention-lead-magnet] Before You Design, Before You Build, Before You Spend… Design Sprint [/attention-lead-magnet]
Basically, there’s no standard laid out for you to create the ‘perfect’ landing page. Here are five web design techniques that you can use to build successful landing pages.
Navigate with Ease
Your audience should never feel like they’re lost. Mostly, your pages need to be easy to navigate. The menu and other navigation elements should be strategically placed, or where most users expect it to be. If there are labels, make sure that they are clear as to avoid confusion.
If there will be choices, it should be carefully chosen out. The goal here isn’t to overwhelm your readers. That way, your page is substantially free from distractions which will make it easy for users to see what you’re offering them.
Easy and Readable Content
Note that not all people read the content on your site word per word. In fact, most people scan the page in a seemingly F-pattern. That’s why it is essential to come up with easy and digestible pieces of content when you’re designing your website and landing pages.
If you can, fill in the first two paragraphs with the most critical pieces of information. Make your content scannable, complete with subheadings and bullet points.
To make a reader go through the entire process, you have to carefully arrange it in a series of steps that is both logical and compelling. You can do this by starting off with your explanation then continue with the benefits, including relevant testimonials, followed by your CTA at the end.
Choose a Good Color Palette
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Colors are more than what meets the eye. Colors actually have an accompanying psychology behind it. Ever wonder why Coke used the color red as their main brand color? First, because it wants to develop a strong sense of brand identity to its consumers as well as make it stand out from the rest of its competitors. Second, it’s because the color red evokes the feeling of excitement, boldness, and passion.
On the other hand, technology businesses like Facebook and most banks prefer to use blue. It’s because this color is associated with feelings of trust, calm, and reliability.
Different shades of colors trigger your nervous system that can evoke different emotions. Today, more and more companies are using the psychology behind colors to their advantage.
Good Use of Proportion
Symmetrically crafting your website’s design already leverages your site. It’s because of the simple reason that asymmetry makes it difficult for your audience to focus. If there are too many options present in the template of your landing page, it suddenly becomes too overwhelming for your audience to make a decision. Therefore, taking advantage of symmetry is a great way to draw attention to your call-to-action buttons.
Use Quality Images
The best landing pages that stand out have the most compelling visuals. In fact, according to a digital tracking company, Zabisco, almost 90% of what the brain processes are entirely visual. Additionally, visuals are processed by the brian 60,000x faster than regular text!
Not only that, the Internet Retailer says that almost 85% of consumers purchase a product after they watch a video of it first.
It’s true: visuals have always made a significant impact on marketing success. Therefore, you should use it to your advantage. Utilize compelling photos and striking images in order to make an impact on your target audience. After all, if it’s all about creating a positive user experience, visually appealing images can make a big difference.
One thing you must note is that people tend to respond differently to generic visuals. Stock photography is a great option, but if you want to show your brand’s unique personality, consider hiring a professional photographer. On the other hand, if you’re feeling creative and if you have a knack for photography, try making DIY photos instead.
Choose the Right People
Designing a website that performs well is tricky if you’re not equipped with the proper tools and doesn’t have the necessary knowledge and expertise at your disposal. Seeking a company who specializes in web design and also have worked with several reputable brands can be a great option, just like this website – https://www.littlegiant.co.nz/web-development/. If you’re unsure but have the resources to do so, this will be a good investment that will bear awesome results in the long run.