- Social Media

5 Stereotypes About Instagram Marketing

As social media marketing become more and more popular, stereotypes about the famous platforms have also emerged out of nowhere. Sad to say, a bundle of people has strongly believed these myths and that in turn affect their marketing performance.

With that being said, I thought I might do a little bit of research and help you out which things about Instagram should you believe and which ones should you cross out from the list. Here are the five stereotypes about Instagram that aren’t always true:

#1: Professionally Taken Photos are a Must

I’ve encounter a number of people telling me that professionally taken photos are the key to a successful online campaign. Well, this is partly true but only because professionally taken photos are usually of high-quality, and that is exactly the point of this section. It is not and will never be about being a professional photographer, and it is about high-quality and relevant photos. So, what if you aren’t a professional. Who cares if your photos are not taken by those expensive HD lenses? If you’ve got the skill to capture a meaningful, relatable, and high-quality photo, then you are on the right track.

Again, being professional has nothing to do with it. I think it is high time we should separate high-quality photos from professionalism because, whether you agree or not, not all professional photographers are successful in Instagram marketing.

High-quality photos? Yes! Professionally taken? Not really.

#2: Instagram Are for the Photo Obsessed

If you do a little bit of research, which I suggest you do, you’ll find out that Instagram is one of the go-to social media marketing platforms of most business owners. So, no; photo obsessed people are not the only users of the said platform; Instagram is also the hub for many businesses, brands, sports enthusiasts, and more.

Most often than not, people who aren’t in the platform think that it is merely a place for photo obsessed individuals. Those who believe such ridiculous assumption have never really mingled and get acquainted by the platform thoroughly. As a matter of fact, Instagram is one of the leading online marketing platforms.

#3: Instagram is only Good for Image-Based Marketing

This is by far one of the worst stereotypes I’ve heard, although Instagram was first launched as a photo-sharing platform. However, the platform’s creator has also leveled up their inventions and make interesting videos as the major vehicle for their marketing campaign.

Furthermore, Instagram has also released their own version of “stories,” so brands can now, market their products and services on a whole new level. The assumption that Instagram is for merely image-based marketing is a sad stereotype that victimizes a lot of people.

#4: Links Are No Use

Do links work on Instagram? Yes, absolutely. Generally speaking, links aren’t allowed in your posts; hence, making some marketers pull out their marketing campaign. However, you can definitely use the links in your profile bio (sadly, that’s it for now)

Strategically, insert the most important content that you want your followers to see. Once they clicked on this link, they then will be automatically directed to your page that will be readily accessible without

As a marketer, it is your responsibility to make your bio content. If you think they are not leading to the page you’ve wanted, then change it. Moreover, make sure that other related contents are visible on your page. This will help people search for other content that they might want to read.

#5: More Photos Means More Followers

No. no. no. This isn’t the case at all. So, what if you’ve got tons of photos posted?  If people don’t like them, then it’ll be just another photo that people skip through as they browse your page. The key to getting more followers is quite a process. You need a carefully picked approach, efficient methods, and the right elements (e.g. image, caption, tags) for you Instagram marketing to work.

Marketers have a different approach to boosting their followers on Instagram, but believing any of these stereotypes will not do your marketing any good. If you want to succeed, you need to know a lot of things. Knowledge is power after all, right?


Scott Duncan is a passionate content writer that aims to help businesses and marketers to boost up their presence in the online market. He has the capability to help you as an online entrepreneur with astonishing ideas and topics and of course, with the help of BuyRealMarketing.

5 Stereotypes About Instagram Marketing That Aren’t Always True

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