SEO audits are highly useful to drive organic search visibility of your online portal because they deliver insights and inputs on a consistent basis. These audits are useful to weed out mistakes and correct tactics across several levels.
By doing an SEO audit, one can expect positive changes to their website traffic and improvements in conversions too. But it all boils down to how one works on the suggestions and inputs after the SEO audit, especially to build momentum and ensure that the original investment in the audit is not wasted.
Check out the five steps that need to be taken after an SEO audit:
- Develop a Comprehensive List of Insights and Drive Visibility
An SEO Audit report puts several elements under the scanner after assessing them against best practices, audience, and market conditions. The report puts in recommendations for changes required.
One should churn out a precise list of specific insights that need to be brought into action. The list of insights will present website elements, marketing approach, and strategy, along with content distribution in order. One should review blocked pages derived from insights, the robots.txt file, review and fix redirects, and check internal links that reach 404 pages.
- Prioritize the Actions based on Impact and Complexity
By specifying the list of insights from the SEO audit report, one should jet-start with the planning phase. Get the SEO auditor on board to understand the impact that each change and then proceed to prioritize the actions.
It is important to get all corrective actions done starting with the simplest – meta descriptions and content. Set expectations of expected impact, the benchmarks of the action, and then measure the figures with the actual impact. Check for missing meta tags, duplicate meta tags and erroneous meta tag lengths that are usually cut down by SERPs. After meta tags and descriptions, check for content with low word count, and duplicate content that would be revealed by the audit itself.
Resolve missing meta description tags for website pages with custom keyword focused tags. The impact and the action need to assessed before prioritization of the tasks.
- Determine Required Resources for Implementing Tasks
With the list of action items ready based on priority and impact, determine the overall time, budget, and resources required for implementation.
Some updates could be realized in a jiffy by a single professional with little training. But other changes could require the support and assistance of other departments, professionals, and third-party agencies. Some tasks might be completed by a thorough professional while some tasks would require the assistance of a team of 3-4 professionals and a specific time period.
For instance, assess broken links, missing alt links, and nofollow links, after content is looked after. Also, after a structure is defined for implementation, images and semantics could be assessed, following the resolution of erroneous links.
- A Practical Timeline Should be Devised
Since the work outline is ready after doing an SEO audit, it is important to get things moving. The SEO plan could prove to be daunting due to constraints on time, resources, and budget. Get a clear picture of investment based on budgeting and the speed of implementation of the plan to know the approximate timeline to get the tasks completed.
- Finalize an Action Plan for Realistic Implementation
Put a plan in motion with scheduled tasks assigned to in-house professionals or outside vendors. To manage workflow programs or project management, get the tasks done under a project with a timeline. Assign tasks to individuals, teams, or groups with proper accountability in terms of prompt reporting and deliverables.
Organize tasks to get them completed on a budget based on proper resource allocation.
Not all roles will understand the bigger picture of the activity that you have assigned them. But get the tasks done while clarifying the purpose behind it. Do not let the team members shove the tasks on low priority or none of the tasks will be done by the end of the stipulated timeline.
After the end of doing an SEO audit, organizations need to assess the plan of implementation and the need based on priority and impact on the company’s future. Working from insights to a practical measurable plan, one can derive ROI from the audit investment as well as with strategic SEO implementation.