- Branding

5 Steps for Small Businesses to Build Their Brand Identity

Guaranteed 5 Steps for Small Businesses to Build Their Brand Identity

Creating a brand out of your businesses, irrespective of how small or big, for example like a  service which helps in web designing can be local or a multinational project is a very quintessential step in having a stronghold in the market economics. It’s not just mere designing of logos and designating phrases and colour schemes to the product or services provided, it reflects the visibility of your business in the market and is essentially the “identity” of your business. Brand creation and development involves a multitude of steps and planning which brings together the cohesiveness of an entire marketing unit, making your business a standout in a crowd of competitors with similar business type.

The benefits of strategical brand creation include earning customer loyalty, which is essential to draw long-term profits, their advocacy and better brand disparity and can even protect your price in times when competitors use sales and discounts as bait for luring in the customers. It also provides the ideal platform for extending your variety or range with a standard of success as well.

It’s quite surprising for many small enterprises, to side-line this aspect of business and later pay for it. However, they do face an issue of huge investments, scarce funding that prevents them from running big ad campaigns. Following ways are listed to help the small-scale businesses to be relentless and motivated in their brand creation process and a sure shot boost to success-

CREATING UNIQUE BRAND PROPOSITION

A market research is a much-needed step for any entrepreneur or for a pre-existing small business enterprise to understand the demand of consumers and the novelty of product they can be offered with to tackle a problem or a growing need of that particular product. This forms a part of USP that should highlight and catches the attention of a target audience. Your business’s unique value proposition should tie up with its core values and principles, which reflects on the brand development and it engraftment on people’s minds.

SOCIAL MEDIA MARKETING AND BLOGGING

In today’s era of global connections and “world is nothing but a small village” idea, social media is almost an indispensable part of web surfing or, in this case, digital marketing. Keeping consistency on social media platforms not only enables a wider scale of reach and promotion, it also provides representation on a web platform that can heartily distinguish you from other brands. Similarly, business blogs provide a digital way to have consumers look intently at your business profile. Texts, logos and layouts with designs a play an equally important role in sustaining web traffic. It also improves SEO and increased business over the network-based platform.

NICHE CREATION

It is important for small businesses to cater to a targeted group of consumers, more so initially. Although it may sound counterproductive but it really is a gradual process of providing specialized, unique services or products to a selected group in a population and then expanding once you have curated your brand and made it well known whilst successfully weighing yourself over other competing brands. As simple as it sounds it rather needs a well-planned marketing strategy to serve to a particular demographic of a population, which happens to further strengthen your brand creation and its gradual concentration over other groups as well, catering to multiple niches in future.

LONG LASTING RELATIONSHIPS

It’s not just the promotional aspect of brand creations that help in the brand establishment it is after the launch hustle that helps to cement the loyalty of consumers to your brands. Offering nothing but the best without any deceit, proper customer support and service will be incredible for any small business to earn consumer loyalty and building upon the brand equity. Moreover, it tends to make each customer a mini-marketing agent that will help in building a proper brand identity over the course of time.

CHALLENGING STEREOTYPES

Small businesses need to be bold and daring when it comes to the decision making process. Whilst big companies still struggle with bureaucracy it is a bit advantageous for small business organizations to challenge the stereotype of brand marketing and establishment, which provides a refreshing spin on existing brand identity. This provides authenticity and distinction to your brand which sets your business in a league with predominating brands.


Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Brand Creation, Lifestyle Design, Branding Firm, Exhibition design etc..

5 Steps for Small Businesses to Build Their Brand Identity

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