From print ads to TV to radio, marketing in the Philippines has gone a long way. Advertising teams have always found a way to adapt and change to the different ways our society evolves. And now that we’re nearing the beginning of the 2020s, a new form of marketing has emerged: digital marketing.
If you’ve been hearing about the rise in popularity of digital marketing agencies in the Philippines, you’ve probably got digital marketing for your business at the back of your mind. And why wouldn’t you? If you want the best possible reach for your business, you’ve got to have an online presence.
While it may seem easy to just create a Facebook page for your business and post whenever something new happens, this won’t help you in the long run. You’ve got to have a solid plan and schedule, which is something a digital marketing agency can help you with.
Here are 5 reasons why every business needs a digital marketing plan (yes, that includes YOURS!):
Consumers Are Going Digital
The people you want to be your customers? They’ve already beaten your business to the Internet. Everyone’s lives are online now: a study shows that around 79% of smartphone users carry their phones with them wherever they go. We’re living in a new age now and it’s a digital one. Your business should adjust accordingly.
People use their phones and their social media accounts for work, for leisure, and of course, for shopping. When it comes to interacting with brands, consumers now use websites to check reviews for search. They also use blogs, YouTube videos, and online recommendations to find new solutions, products, and brands.
Your consumers are all online now, and they’re not going to go offline simply for you. If you want your business to get ahead, you have to be where your potential customers are. You also have to be wise about where you are, because the internet is an incredibly large place, and you have to make sure you’re right where your potential customers can most likely find you. This is why planning is so important.
Business Who Don’t Go Digital Get Left Behind
Businesses are built on competition, and the rise of online marketing and selling has made competition fiercer than ever. Now, you’re not just competing with similar businesses in the same vicinity as you – if a business similar to yours does transactions online, you’re competing with them as well!
And if you’ve got a business without an online presence, your business is going to look insipid compared to the ones that actually do. You’ll be easily forgotten, because why should consumers remember you when there are similar businesses that actually put in the time and effort to be online? People will always pick the more convenient.
The best part? If you start now, a solid digital marketing plan will get you a long, long way. About 50% of small businesses do not have a digital marketing plan, which means yours will be one step ahead. You’re going to stack up against your competitors in the eyes of your potential customers, and you won’t be left behind.
Digital Marketing Plans Will Give Your Business Direction
An online presence can only take you so far, because, without a direction to follow, you’re going to end up completely lost. The internet is merely a tool. If you’ve got the tools but you don’t know what to do with them, you may as well just not use your tools at all.
A digital marketing plan is what gives your business direction. A direction is what gives your business a destination. A destination is what gives your business a goal. And with a goal, you can easily track whether your business is doing well or not, and you can make smart decisions in order to better reach your goal.
Starting a marketing campaign in the digital landscape may seem like a big change, but change is inevitable. Change will always happen. It’s when you apply direction to change that’s it’s called progress. It’s progress, most of all, that will make your business successful.
Your Brand Becomes More Interactive
A strong social media reach can be your best investment, even more so than print ads or TV spots. While those two may have a big reach, you’re still creating a distance between you and your audience. Should someone interested find your print ad while reading the newspaper, not only are you interrupting their reading time, you’re lucky if they don’t forget you after reading multiple big news stories. They’ll have to remember your business’s name and search for it afterward, and people can’t be bothered anymore.
But with an online marketing plan, you cut out the middle man. If people are interested in you, all they have to do is click your link and they’re at your business. If they want to remember you, all they have to do is like your page. When you appear on their feed, no longer are you interrupting their routine, now you’re part of their routine.
The best part? You get to know your customers better. Through their likes, their comments, and their interactions, you get to know which interests them the most and the least about your business. This is fantastic information to learn that can really help your business progress.
Digital Campaigns Are Easy To Track And Monitor
Here’s the thing about TV and radio ads: while you may know how many people tune in during your time slot, how many people are actually listening to your ad? How many of them will remember your company? How many will buy your product based on the fact that they saw or heard your ad on TV or radio? Hard to tell, no?
While digital marketing allows you to constantly optimize, they also allow you to check on just how well you’re optimizing. Nearly everything online can be tracked and monitored, from your website visits your social media growth to even where your visitors are most likely coming from.
When you’re online, you can check the number of page views on your website, the average time a user spends on your website, the number of visits, the number of followers, bounce rates, and so much more. And with a digital marketing plan, you won’t waste time deciding the best numbers to track.