2018 brings a lot of tech revolution and this has affected almost all industries. eCommerce is also affected and as we can see the tremendous growth on eCommerce worldwide.
With the increased growth, there is also increase in the amount of competition for eCommerce market. And therefore it becomes important for eCommerce brands to adopt latest tech trends to beat the competition.
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Below statista graph shows massive growth in retail e-commerce sales worldwide from 2014 to 2021, by 2021 it will increase to 4878 billion dollars.
Retail E-commerce Sales Worldwide from 2014 to 2021 (in billion U.S Dollars)
Here are few tech trends that are must for an eCommerce brands
Videos & Animation
Studies prove that videos have high impact in comparison to images. Videos on social media get more shares and clicks than images.
There was a time when a product showcase photography was done to make products look good. But it is not the case today !! as people have become smarter in scanning the products as well as its worth.
Animated videos can be useful in describing your customer issues or it can also be an introductory video about your brand. People relate themselves and their problems easily with a real explanatory video. And therefore for an eCommerce brand, showcasing their products with the help of video is beneficial. This ultimately leads to increase in conversion rates. This is because a well-recorded video helps people understand your product well. Videos are successful in increasing impact of E-commerce products and encourage m-commerce.
Videos not only help in showcasing products but it also helps in improving SEO campaigns as videos can get you good traffic to your website.
AI & Machine learning
Artificial Intelligence and machine learning are booming nowadays. Machine learning is basically providing data to a machine and let it learn from the data. Whereas Artificial intelligence is the machine tendency to process given info and give output like a human.
AI help brands understand their audience easily and addressing their problems in the best possible way. Therefore AI has reached in almost all sectors.
It can be implemented in many of ways for eCommerce, it can be a prediction of your customer choices by the items they purchased previously and displayed accordingly. Sending relevant products at regular intervals and much more. This probably increases customer engagement with a brand.
This helps in giving a personalized approach to customers.
Who doesn’t like personalized approach !. And therefore eCommerce giants like Amazon, Alibaba are planning to pour billions in AI.
The most popular AI applications in e-commerce:
- Chatbots to improve customer service.
- Image and voice recognition for instant search results.
- Implementation of recommendation engines for advanced and accurate recommendation results.
Customers face plenty of issues while shopping online. Mostly the clothing brands noticed the issue with size selection, and due to which they get a number of return requests on regular basis.
In this case, 3D technology can be useful as it allows buyers to see how they will look with their choice.
Brands like metail and fitle have come up with an innovative way to see the fitting on 3D models instantly which ensures the accuracy of about 99% in size fittings.
Not only clothing brands, but other brands such as lenskart gives the option to try out the frames and take suggestions from friends by sharing the look on social media.
Predictions by comScore estimate that more than 50% of searches will be voice-based by 2020. Especially millennials love to search with voice. If we talk about the queries of voice search then it differs from the simple queries and therefore it needs to be optimized as compared to simple queries.
With the increased trends of voice assistants like Amazon Alexa and Google Home. People search for their products and ask for reviews with these devices.
Considering the increased voice search queries. Your store should be optimized for the voice-based queries understanding your customer intents when they visit your online store.
Omni-channel is a technical term that is frequently used to describe multiple channels or platforms.
To keep up with the competition, reaching to your customers where they spend their time is a must. Foremost you need to identify where your potential customers spend their time and then be available on those platforms.
Keeping business omnichannel has become a priority for all kind of businesses in 2018. People like to be in touch with brands on all platforms they use.
Not only your availability matters but also the amount of interaction freedom you give to your customers on other platforms matters a lot.
Having social media pages and accounts are doesn’t really considered by your customers. But if you give the same experience of visiting your store on other platforms, then that is what people find interesting and consider quickly.
For example, you have integrated a chatbot on Facebook messenger and the bot is not only capable of showing products but also capable of doing transactions then people would love to buy from the bot on Facebook.
If you are not available to all your customer touch points then today you must think about getting your business online on those as well.
Name: Dharmi Gohil
Dharmi Gohil is Digital Marketer at floatbot who is passionate about chatbots and marketing. When She’s AFK(away-from-keyboard), she´s chilling with friends and having good food.