One core goal of every eCommerce business is to generate sales and drive traffic to the website. If the business fails to do so, it gets difficult for the owner to save the company from going bankrupt.
Every eCommerce store owner dreams of developing a seamless website which can offer solutions to its customer without giving them any headaches.
Just like any other skill, if not practiced, lose its grip. Something similar happens when the owner of the website doesn’t follow general practices to update the eCommerce store without giving any reason for the potential customer to leave the website.
The good news is that you are reading something which can offer you some tips for keeping your website up-to-date and generate the necessary sales for your business.
- Keep your inventory updates
One of the common cause of breaking the trust of the customer is to send them a product or show a product which is out of stock. In an eCommerce store time is a rare commodity. If there is an item which is out of stock on your website, the customer will leave your website and buy the product from some other brand.
The way to overcome this problem is to keep your inventory updated. As soon as the product goes out of stock your website should alert you. There are some smart eCommerce website design agencies in the market which can customize websites for you.
You can also clean up your inventory by deleting the products which are not performing well. Organizing the products is the key feature of a good eCommerce store. This gives room to the customers to buy the products faster.
While showing zero product inventory is not advisable, it is important to use urgency to engage the user in buying the product right away. Setting a discount for a time to let the customer buy the product without thinking twice.
Adding new items in the store is another way to motivate first-time buyers to buy the products. This strategy is also used by customers who are willing to exit your store without buying anything. The goal is to give customers a reason to make a purchase and turn those customers into repeat customers by providing them with a seamless buying experience.
- Update the Meta Title & Descriptions and Revise the Content
Google is quick in updating its algorithm. So, if you want to stay at the front of the Google search result, you need to keep updating the meta tags, title and description. Furthermore, without changing the keyword density you need to update the content of the homepage and contact us page too. If you keep updating the content including meta title and description, Google will be forced to visit your page more often.
- Simplify the checkout process
One of the first reasons that customers leave a website without making a purchase is a complex checkout process. In a study, it was concluded that around 30% of the customers leave the page if the checkout process is long and difficult. Designing a simple and optimized payment page is a sure-shot way to increase the sales of your website.
Amazon started a one-step checkout process to boost their sales, while some of the brands make a guest check out to speed up the buying process.
- Watch the current eCommerce trends
Just like the internet which has evolved at an alarming rate, an eCommerce business is something which evolved with great speed. The ever-changing industry needs to ask for constant updates which are meaningful to the eCommerce industry.
Follow the topmost blogs who’re blogging about eCommerce. Join communities, groups, and forums which are discussing issues related to eCommerce.
- A customer review is a gold mine
Before buying a product, 80% of the consumers read online product reviews, and if they form an opinion that the product is trustworthy, they will buy the product even if the product is priced high.
Add product review feature on every product page and let the customer leave a review about the product. Display the positive reviews on the main page and let the potential customers read those reviews before they plan to buy the product.
One step which most of the website owners miss here is to showcase a negative review and show the world how the brand solved that issue for the customer.
Creating a website is easy but to generate sales and keep the customer coming is hard. When you start an eCommerce store you’ll get every type of customer. Some will buy from you right away, others will curse you before they buy from you. As you move forward with your venture you’ll learn how to handle these energies draining customers. There is no need to accompany every customer that you get.
If the customer is draining a lot of your customer, the best approach is to fire that customer right away. There are endless possibilities for your brand out there and with those unlimited possibilities, there are more customers willing to buy from you. Focus on those customers which are giving you the most value. And retain your repeating customers because they’re the reason that your business is still in business.
The above five tips will not cost you any money, but if you follow these tips, this will be a good reason for the customers to buy from you without giving you any pain. If you own an eCommerce website and already generating orders, feel free to share your expertise and tips which are working for your business.