Social media, in recent years, has become the premier platform for businesses all around the globe. With over 2.8 billion active social media users worldwide as of January 2017, social media is the place to be when looking to target people within any business’ target niche. In fact, not utilizing social media can be a huge loss to any business.
But it can be a confusing medium to use, especially when you aren’t acquainted with how exactly can social media help you with what you need for your business. Many companies fall prey to the intricacies of social media or end up underestimating its true capacity that their marketing tactics come out as a disappointment, but really, it’s all a matter of understanding how social media can help your business.
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If you’re looking to gather more leads and sales using social media, then you’ve come to the right place. Here are 4 ways of using social media in order to sell your products:
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Before starting with using social media to sell, it’s important to know first where you’ll actually carry out your executions. This is important because you won’t want to spend all your time, effort, and money on a platform where you can’t effectively reach your chosen niche. Remember: not every social network is going to be a fit. Different niches match with a particular social networking platform – LinkedIn, Facebook, Instagram, Tumblr, Twitter, to name a few.
This is also important because each social networking platform offers distinct features that will determine how you should go about your strategy. For example, Facebook allows for up to more than 60,000 characters in a single status, Instagram has a 2200-character limit, while Twitter only has a 140-character limit. Post scheduling is possible with Facebook, but not on Twitter and Instagram unless a third-party service such as Hootsuite or Zoho Social is used.
Spend time researching and observing the movements of your niche and determine where best to target them. While you may be inclined to use Facebook at first, remember that there may be other platforms out there that is much more effective at letting you communicate with your niche better. There are pros and cons with using a particular social media in terms of what it can offer you, which you need to take into consideration from the very beginning. If not, you run the risk of not effectively catching the attention of your niche – and that means lost sales.
Apart from knowing where your niche can be found the most in, you also need to know how to target them in a way that they’ll be compelled to check your business out and purchase from you.
There are a couple of factors to consider, such as creating the right kind of content for your niche, the right volume, the right time to post, and right slang/jargon to use, among others. These can be extracted from Analytics and Insights reports, observing your niche’s behavior on a personal level, acquainting yourself within the field they are moving in and learning from your and your competitor’s – mistakes and all.
When you’ve managed to gather the right kind of information and data, it will be easier for you to come up with more engaging, compelling social media posts in the right volume and at the right time, allowing you to catch the attention of your niche more successfully.
Don’t be afraid to pay
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Many small businesses are hesitant to turn to marketing tools integrated within social networking platforms such as Facebook Ads, Twitter for Business, Instagram Business, or even small options like boosting posts or promoting tweets. This may primarily due to the hesitance of shelling out extra cash for such services and instead just compensating for the lost opportunity by grinding up more on posting and engagement.
But these features are highly effective and are budget-friendly, and certainly a feature you’ll probably want to use, especially with Facebook. In fact, Jennifer Fong states that Facebook’s recent changes to its algorithm have made it so that brands without an advertising budget won’t get much visibility.
The good thing about social networking platforms’ marketing tools is that they’re fully customizable – from the type of people that can see your ads (for example, if you are selling clothes online on Facebook, you can tailor your ads to let people matching your niche’s profiling see them even if they’ve never heard of you), to how much you are spending for these ads. Of course, how many users will see your ad depends on the budget you’ve set, but it’s definitely a big help in such a small price compared to traditional advertising, and can reach your target audience more effectively.
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Social media has always been about building relationships and connections, and it’ll be a big advantage for your business and for future sales opportunities if you do so as well. Building relationships with your niche is a stronger way to develop leads as they become more loyal to a brand if they’ve established a positive connection with them. This is more important than cold-generating leads, which may decrease at any time if you do not exert to foster relationships with them.
Connections can also be developed between you and social media influencers whom your niche is more than likely to be listening to. They can help you gain access to the part of the niche that they have a strong influence on, thus letting your name be known to that particular sphere. You can also develop connections with other businesses who are willing to partner with yours or help your business grow. Building a network is important especially for smaller or newer businesses as it can be hard to get noticed by their niche without a little boost from others who have already amassed some level of influence.
There’s no doubt that social media will continue to flourish as every business and marketer’s prime weapon in the coming years. Knowing how to utilize social media and all that it can offer you is a surefire way to gain leverage for your business and in your niche.
Dana Kim is a former business consultant turned into an online marketer. She has worked with several industries such retail, hospitality and fitness companies which helped her to gain knowledge and experience in these fields. With six years’ experience as an online marketer, she has been helping several start-up clothing companies to establish their brands, getting them closer to their desired goals and success.