Psychology is a sector that always comes in handy when talking about marketing and human interactions. Most companies nowadays put their efforts into some trustworthy psychological hacks in order to help them increase their sales and the traffic they drive to their websites.
There are many ways for your company to benefit from the basic principles of psychology when it comes to your sales and marketing. The truth is that it can also be very easy. In order to help you out, here are 4 of the best psychological hacks that will surely help you up your marketing game.
Feature professionals in your niche
One of the best ways to make your marketing campaign more successful is by making sure that every source of the content you create is legitimate and features the words of a professional in the field.
For example, if you run a blog for the products or services of your company, you should always make sure that when you use statistics or someone’s quotes, you always give credit to the person who originally created them.
“This will help your audience put more trust into what you’re saying and make you seem trustworthy,” states Amanda Sparks, digital marketer and author of Top Down Writer blog. This psychology hack will help people give your brand a chance and decide to use your products or services. In any case, you are more likely to get positive feedback from the person you’re quoting too.
Create a catchphrase for your brand
There are so many big businesses out there which have been using catchphrases in order to attract more customers for years. This is a psychological hack that has been used for years and it truly works when it comes to promoting a business and upping its sales.
“Whether you think of MacDonald’s “I’m loving it!” or any other big company, you can surely see how much this catchphrase gets stuck in people’s heads and how much it can affect their choices when it comes to purchasing goods,” explains Justin Levy, a digital marketing specialist at Best Writers Canada.
Coming up with a good catchphrase can truly help you boost your marketing campaign and allow you to drive more customers your way. Try going for a phrase that rhymes, as it sounds more musical and people can remember it a lot easier.
FOMO aka Fear Of Missing Out
One of the smartest psychological hacks that are being used in our day and time is the so-called FOMO or otherwise known as fear of missing out. What this means essentially is that you can create a sort of need to the person that comes across your product post and make them feel like they will miss out on a big sale, or anything similar on your said product.
You have probably come across this yourself on one of the many Facebook ads over our feeds. “Click here so you don’t miss 20% off our newest product!” Does that sound familiar? You can easily use this on many occasions and not only drive more traffic to your website but also increase your sales in no time.
Use testimonials to your advantage
A great way to make your marketing campaign more successful is by using other customers’ testimonials to your advantage. There are many ways in which you can use this hack. For example, you can post pictures of your happy customers with their reviews and their products on your social media accounts or you can simply add their testimonials on the landing page of your website.
When a new potential customer is going through these reviews, they will instantly start to trust your brand and your products more, as they can see that other people do too. “Not only will you be able to acquire new customers, but they will also be more likely to want to leave a positive review as well, for a chance of being featured on your social media accounts,” advises Rizwan Bernard, a social media marketer at Top Australia Writers.
Using psychology to your advantage (In Conclusion)
There are many ways for you to use psychology to your advantage in order to make your brand seem more trustworthy and to drive more traffic to your website. Psychology hacks have been used for ages and applying them to your marketing campaign can be beneficial in boosting your overall performance and sales.