There are different methods you can use to get visitors to your website and one of them is paid traffic. Paid traffic basically means that you have paid for users to come to your landing page. It is a quick way to get people to visit your website, especially for new sites that have not yet ranked high on the search engines. However, the strategy can also be used to attract more traffic for a high ranking website. Also, some companies make use of this approach to retarget the direct and organic website visitors that leave without taking any action. This article explores some of the main types of paid traffic you can use for your website.
Paid Search Traffic
Paid search traffic is whereby you pay for your links to appear as an advertisement on search engine results. Google Adwords and Bing Ads are the two major channels you can use for paid search traffic. The key benefits of using Google Adwords is that you get a wide reach since the search engine has so many daily users. Bing Ads, on the other hand, tend to be less competitive.
Marketers normally use the two channels for pay per click campaigns (PPC). These campaigns tend to be cost-effective since you pay only when a user clicks on the ads. Additionally, their effectiveness is fueled by the fact that you get to bid using keywords that are specific to your business. Having specific keywords and phrases is essential in driving the right traffic to your pages. Therefore, for a successful campaign, you have to conduct thorough keyword research and bid with the most profitable phrases. This requires both time and effort. If you don’t have the time and the skills to do that, an agency can get your pay-per-click campaign started.
Social Media Ads Traffic
This is the traffic that you get by displaying paid ads on social media channels such as Facebook, Twitter, and Instagram. Social media ads can be used to target new audiences or existing ones. For successful advertising on social media, choose a channel that your audience is most likely to use, target the right audience when setting up your ads, and choose ad content and messages that will entice readers to click on your post. You can make use of more than one channel to boost the amount of traffic that your website receives. Note that the best practices for each channel will differ and thus you should familiarize yourself with each before starting your campaigns.
This involves using a person who is popular, knowledgeable or respectable in the eyes of your audience to drive traffic back to your website. The key benefit of influencer marketing is that conversion rates tend to be higher since consumers rarely hesitate to take recommendations from people they can trust. However, for conversion rates to be high, you have to go for an influencer whose audience is similar to yours. Another benefit is that the advertising strategy is cost-effective unless you are working with someone who is really popular.
Paid traffic can get your business up and running within a few days. However, you have to do your best to ensure that the visitors you pay for will not bounce back. Your landing pages should be designed in such a way that the conversion rates are high. The pages should clearly show what you are offering your visitors with a clear but not pushy call to action. Also, if you are selling something to the visitor, ensure that the buying process is seamless. Otherwise, if the landing pages, sales pages and sign up forms are not well designed, your paid traffic will be a waste of money.