Instagram has been used widely for business in recent years. Unlike other social media platforms like Facebook and Twitter, the photo-sharing app doesn’t have distinct features for business. But this hasn’t stopped multiple ecommerce shops from marketing their products on Instagram. With 60% of Instagram users between the ages of 18 and 34, it is a great platform to reach out to a younger audience.
- Embed Instagram photos on your website
Consider embedding your Instagram feed on a section of your website. It helps to ensure anyone who visits your page can also connect with the business on Instagram and watch out for upcoming offers.
- Sell products through Instagram
You can showcase certain products on your Instagram profile and provide information such as price and features, allowing customers to comment and place orders. Have calls to action that tell customers what they need to do next.
- Post user-generated content
There’s a lot of content that you can post from your users. It could be a message from a customer who was appreciating your product/service or a video review. This kind of content is likely to spark engagement and build credibility.
- Celebrate important holidays
Take advantage of important events and holidays to run special offers and promotions. You can have themed offers for events like Easter and Christmas.
- Promote new products
Whenever you have new products on your e-commerce store, you can run a campaign to sensitize customers and improve sales. New products can sell out quicker than you have ever imagined if promoted in the right way on Instagram.
- Take real-life photos
Real Instagram followers trust a brand that shares real photos of their products. Instead of using stock photos to market your products on the site, share actual photos that you have taken yourself. You can even take a nice photo of one of your staff members holding the product.
- Take advantage of Instagram videos
More than 95 million photos and videos are shared on Instagram every day. Video content is quite popular on Instagram because it’s easy to digest, shareable and engaging. You can share videos of a product to explain how it’s used or its benefit. A simple video contest with lots of product offerings will do.
- Run a contest
Contests can increase traffic to your ecommerce store and make your Instagram followers convert. Have simple rules that are easy for your customers to follow through. It can be as simple as a photo contest where the follower with the most likes wins.
- Show what happens behind the scenes
Give your consumers a sneak peak of what goes on in your business. It can be a photo of the team members at work or how the product is packed before it gets to the consumer. This kind of content helps to build trust and credibility in your brand.
- Make use of hashtags
Look for creative hashtags to promote your ecommerce store on Instagram and make it easy for you to find user-generated content. Use hashtags that are keyword-friendly or phrases that relate to your product or service.
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.