Hey, there video content marketers! Until or unless you have spent the past couple of years on a deserted island and had no access to the internet, it shouldn’t be much of a surprise that video content marketing is getting popular day by day.
Did you know that there are more than 1 billion unique visitors on YouTube every month? Well, that’s huge. Thus making YouTube the second largest search engine in the world. You might be wondering as to why videos?
Aren’t such marketing strategies complex and expensive?
So, let’s just first have a little understanding as to why most of the marketing managers invest their time, effort, and money in video making.
The answer is pretty simple, videos help in delivering the information in a simplified format to the targeted audience in a quicker way. It is a well-known fact that simplifications ought to attract people in any social channels. An informative and high-quality video with compelling content can eventually lead the audience to visit your website, thus you’d start to generate traffic from the videos.
Anyways, now that we have an idea that video contents have been taking over the internet, how could you possibly use the power of video marketing to expand your business?
Below I have elaborated 10 of the video marketing strategies to boost businesses, you need to read carefully before you opt to execute any one of them for your business venture. But keep this in mind, you will not be getting traffic just over the night. Think of it as if you are sowing a seed in the ground, you’d have to have patience before you can reap the benefits.
Strategy#1: Sending Personalized Short Videos To The Followers
Almost all of the social media services providers know about the ways that social platforms are a two-way path. It ought not to be used for only the promotion of business services or products. A business should likewise utilize these platforms to draw in with their online followers.
All of the business brands, as a rule, engage in with their online social followers in the form of content. Here reasoning ‘out-of-the-case’ organizations can take the course of sending them customized videos.
Did you know that personalized video content will enable you to fabricate associations with your watchers like no other advertising format? By doing so the personal touch will make them feel exceptional.
Strategy#2: User-Generated Videos
The content which is produced by the user is considered to be the most ideal approach to advertise your business. Internet marketing supervisors can hold a challenge on the brand’s social platform.
As a piece of this challenge, you need to ask the clients to send videos using your business products. Then you need to share the video of the winner of the challenge on your landing page. The winning video will go about as a video tribute for your image.
Videos ingrain confidence in potential customers. This showcasing strategy will hence engage your targeted customers to be your business ambassadors. Reports propose recordings are more dominant than content with regards to impacting on the web customers.
Strategy#3: Social Media Application Stories
Social media applications such as Facebook, Instagram, Twitter, and Snapchat are a brand-friendly platform. A standout amongst the most utilized highlights of these social stages by brands are the stories.
Businesses share a short 10 – 15-second video with their potential group to boost their sales. The recordings made and posted on these stages under ‘Stories’ vanish following 24 hours. Uploaded stories don’t have a like button or sharing option.
We realize that most of the people want to watch stories as opposed to normal Instagram or Snapchat refresh. Client inclination is the reason numerous internet based life advertisers are utilizing this component to advance their blaze deals. Contingent upon your group of on-lookers measures it’s possible to link to your site from such stories.
Strategy#4: Add Some Value To The Video Content
You might not believe it, but there are many people who have the tendency to skip the video, even if it a short one. As a matter of fact, why would they want to watch it? There are millions of other videos that might be more compelling than yours.
For this, you might want to have a solid understanding as to what you want to offer the targeting audience. Does the video tell a great story? Does it help in solving any problems?
You need to add some value to your video content, then all you would have to do is, sit back and watch it get shared.
Strategy#5: Showcasing Your Personality
Whatever it is you’re delivering, you’re likely not the first to do as such. The main showcasing challenge you’ll look amid jump start is emerging from rivals in your field. What sets your profitability application or silly motto shirt or high quality eco-accommodating wooden shaking horse separated from the pack?
Have you at any point made a buy since you adored the identity of the brand? Odds are, it was a bit of visual substance—may be a video—that you in a flash associated with on the grounds that it was simply so affable. Mean to make that sort of video content. On the off chance that individuals choose they like you, they’ll show you by getting to be clients.
Strategy#6: Present A Case Study
A written case study would have been fun unless they were not such a pain to read. Whereas when you choose a video case study which presents to the customer’s success stories, this might just be the thing that the potential customers searching for.
In simple words, the customers need to be convinced of your business products and services that you are offering.
Strategy#7: Put Up A Teaser For Your Upcoming Launch In A Video Trailer
What is more compelling than building anticipation and creating interest for the next product you’d launch?
Strategy#8: Make A Video Tutorial
How-to, DIY, and Tips videos are also considered to be an incredible way to draw in your customer and ensure they use your business services or product in the most useful way. This expands fulfillment and the consumer’s loyalty.
Strategy#9: Show Your Key Competence
What makes you different from others? There might be many more others like you, right? Make a video content that ought to make the audience understand as to why your product is the best one out of the other alternative solutions available in the market.
Strategy#10: Sponsor Videos Ads On Social Media Platforms
Are you familiar with the fact that social platform is an amazing showcasing tool for business? Today, it is essential for all business ventures to have an online presence to promote their brand and boost their sales. All startups getting on board with social media trends has prompted tremendous challenge in the social media world. Along these lines, a brand via web-based networking media isn’t simply contending with its rivals however all organizations that are imposing for social client’s consideration.
A standout amongst the most ideal ways for a business brand to be heard in this swarmed social world is to use paid advertisements. Facebook posts such as videos produce about 100% more traffic than the normal post.
Social media marketers must set ‘gathering of people focusing on choices’ to indicate video advertisements to the correct group of onlookers. Make sure that the video is short, pertinent, has an extraordinary offer and incorporates a strong invitation to take action.
Author: Justin Mark has been running his digital marketing agency for more than a few years. The mutual interest in digital marketing took me here, where I opt online marketing as a profession.