Studies revealed that influencer tweets along with brand tweets can increase purchase intent 5.2 times. Influencer marketing is one of the fastest methods of acquiring customers online. However, effective planning is necessary to get the best results.
Here are 10 influencer marketing strategies you should follow to achieve phenomenal results.
Discount Codes or Coupons
Add a coupon code or some discount to the influencer’s post to see how it’s fuelling purchase intent.
Branded Blog Posts
Blog posts are a way to educate consumers about your product. They have a longer lifespan and can increase your sales.
Influencers normally have a wide reach. A brand mention can immensely boost brand awareness. Microsoft managed to reach 91 million people with 30 Instagram posts mentioning them.
Giveaways boost your influencer marketing campaign. They encourage the target audience to engage more with your content.
Long-Term Partnership Ambassador Programs
Opt for a long-term partnership with influencers and make them your brand ambassadors. For example, Selena Gomez is the brand ambassador for Coach.
Events are a great way to build a relationship with influencers. They give talking points to influencers on social media, which boosts brand awareness and credibility. Apart from this, media coverage also helps spread the word. This is a good opportunity to network with influential people.
For a set period of time, an influencer gets access to the brand’s social media accounts and posts on the brand’s behalf. This is a great idea for generating additional engagement and gaining more followers.
Bryan Harris of VideoFruit got immense growth in website traffic after one of his guest posts. Brands post articles on influential bloggers’ websites, which boosts their visibility immensely.
Giving free products to influencers is a common way to pay them. In return, they post about the brand.
Challenge Your Influencers
Let your influencers compete among themselves. The winning criteria should be social shares and traffic generated to the brand’s website. This can ultimately boost your engagement and increase your visibility.
prAna, for example, challenged bloggers to wear the same pants for 7 days in a row and talk about their experience on social media using the hashtag #7daystretch.
For a successful influencer marketing campaign, you can customize these strategies based on your campaign objective and target audience. Check out the infographic below for a more in-depth look at the best influencer marketing strategies.